{"id":5576,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=5576"},"modified":"2026-01-22T16:36:29","modified_gmt":"2026-01-22T22:36:29","slug":"branding-el-elemento-mas-valioso","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/branding-el-elemento-mas-valioso\/","title":{"rendered":"Branding: El elemento m\u00e1s valioso"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">La empresas d\u00eda con d\u00eda se esfuerzan e invierten grandes cantidades de dinero en comunicar su marca mediante publicidad, pero alguna vez te haz preguntado \u00bfPor qu\u00e9?<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/05\/Mailing-12-1024x576.png\" alt=\"\" class=\"wp-image-5577\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/05\/Mailing-12-1024x576.png 1024w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/05\/Mailing-12-600x338.png 600w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/05\/Mailing-12-300x169.png 300w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/05\/Mailing-12-768x432.png 768w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/05\/Mailing-12-1536x864.png 1536w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/05\/Mailing-12.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>El branding deber\u00eda ser unos de los principales elementos en donde se tenga una mayor inversi\u00f3n. <\/p>\n\n\n\n<p>Si bien, una empresa la constituyen varios elementos, tanto internos como externos, pero antes de que tu mercado conozca tu producto o tu servicio, o de mas elementos, lo primero conocen es tu <strong>marca<\/strong>, y es ah\u00ed donde empieza su importancia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQue es el branding?<\/h2>\n\n\n\n<p>Es el proceso mediante el cual una empresa construye su marca, con el fin de que se <strong>identifique y diferencie de otras marcas.<\/strong><\/p>\n\n\n\n<p>En otras palabras, es l<strong>a forma en que una empresa comunicar\u00e1 su marca<\/strong> hacia el p\u00fablico. <\/p>\n\n\n\n<p>El branding se constituye de todos los elementos <strong>graficos, visuales y verbales<\/strong> que conformaran a tu marca, as\u00ed como de todo aquello que identifiquen <strong>la identidad de tu marca.<\/strong><\/p>\n\n\n\n<p>Est\u00e1 compuesto por cinco elementos:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Naming, o creaci\u00f3n de un nombre<\/li><li>Identidad corporativa<\/li><li>Posicionamiento<\/li><li>Lealtad de marca<\/li><li>Arquitectura de marca<\/li><\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">\u00bfQue es marca?<\/h4>\n\n\n\n<p>Este tema gira entorno al termino <strong>marca<\/strong>, pero \u00bfsabes que es?, se refiere a un conjunto de sentimientos y experiencias que la audiencia ha tenido y creado a partir del producto o servicio que la empresa ofrece, es decir la percepci\u00f3n. <\/p>\n\n\n\n<p>Mientras que Branding se refiere a todas las acciones que llevaran a crear esa estructura en la mente del consumidor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfPor qu\u00e9 es importante el desarrollo del branding ?<\/h2>\n\n\n\n<p>El objetivo principal  es expandir nuestra marca en el mercado, posicionarla y darle un lugar en la mente del consumidor de forma directa o indirecta.<\/p>\n\n\n\n<p>Se ha vuelto un elemento indispensable si lo que buscamos es diferenciarnos de la competencia, ademas de ayudarnos a consolidar nuestra marca y lograr reconocimiento.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u00bfC\u00f3mo hacerlo?<\/h4>\n\n\n\n<p>Es importante implementar un plan de marketing que nos permita comunicar todo aquello que queremos que nuestro publico identifique. Se debe planear el  dise\u00f1o y los canales en donde comunicaremos nuestra marca.<\/p>\n\n\n\n<p>La estrategia debe considerar:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Los valores que queremos que la marca reflejen<\/li><li>Analizar a la competencia para encontrar un diferenciador<\/li><li>Elementos que puedan generar credibilidad y confianza<\/li><li>Transmitir la identidad de los productos y servicios<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Elementos visuales que conforman tu marca:<\/h4>\n\n\n\n<p>Todo los elementos gr\u00e1ficos y visuales son el punto de partida para que tu mercado entre en contacto con tu marca, por lo que debes pensar en:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>El nombre de la empresa: este deber\u00e1 de transmitir el esp\u00edritu de lo que ofreces<\/li><li>La representaci\u00f3n de tu logotipo: una vez teniendo el nombre deber\u00e1s pensar los elementos que lo integrar\u00e1n, que son:<\/li><\/ul>\n\n\n\n<ol class=\"wp-block-list\"><li>La tipograf\u00eda <\/li><li>El color<\/li><li>Los simbolos<\/li><\/ol>\n\n\n\n<p>Cada uno de estos elementos transmitir\u00e1n la verdadera esencia de tu marca <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tipos: <\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><strong>Branding personal.<\/strong>\u00a0<\/strong>Se trata de la imagen que d\u00eda con d\u00eda los dem\u00e1s ven de nosotros, y es donde trabajamos con nuestra propia marca personal<\/li><li><strong><strong>Branding Corporativo.<\/strong>\u00a0<\/strong>Es la imagen que quieres dar a conocer a trav\u00e9s de marca, y del que se ha estado hablando en este articulo<\/li><\/ul>\n\n\n\n<p>Sin duda alguna el Branding es uno de los elementos mas importantes y valiosos que una empresa debe considerar, ya que la marca ser\u00e1 el primer medio de contacto hacia el p\u00fablico<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Branding es uno de los elementos mas importantes y valiosos que una empresa debe considerar, ya que la 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p\u00fablico<\/p>\n","protected":false},"author":1,"featured_media":5578,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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