{"id":5659,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=5659"},"modified":"2026-01-22T16:36:41","modified_gmt":"2026-01-22T22:36:41","slug":"imbound-marketing-funcion","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/","title":{"rendered":"Inbound Marketing- Funci\u00f3n"},"content":{"rendered":"\n<p>Cada d\u00eda el mercado se ha tenido que ir adaptando a los cambios que se viven d\u00eda a d\u00eda, y esto es lo que el <strong>inbound marketing<\/strong> busca solucionar adapt\u00e1ndose a estos cambios en el <strong>proceso de compra<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Contenido<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"#\u00bfPor-qu\u00e9-han-cambiado-los-procesos?\">\u00bfPor qu\u00e9 han cambiado los procesos?<\/a><\/strong><\/li><li><a href=\"#Fases\"><strong>Fases del Proceso de compra<\/strong><\/a><\/li><li><a href=\"#Atracci\u00f3n\"><strong>Atracci\u00f3n<\/strong><\/a><\/li><li><a href=\"#Conversi\u00f3n\"><strong>Conversi\u00f3n<\/strong><\/a><\/li><li><a href=\"#Educaci\u00f3n\"><strong>Educaci\u00f3n<\/strong><\/a><\/li><li><strong><a href=\"#Cierre\">Cierre y Fidelizaci\u00f3n<\/a><\/strong><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u00bfPor-qu\u00e9-han-cambiado-los-procesos?\">\u00bfPor qu\u00e9 han cambiado los procesos?<\/h2>\n\n\n\n<p>Estos cambios se deben al uso de nuevas <strong>tecnolog\u00edas<\/strong> que est\u00e1n influyendo en el <strong>proceso de compra<\/strong>.<\/p>\n\n\n\n<p>Estos procesos no solo se centran en la forma en que los consumidores compran. <\/p>\n\n\n\n<p>Si no va desde el proceso de decisi\u00f3n y la manera en que se realiza cada fase.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Fases\">Fases del Proceso de compra <\/h2>\n\n\n\n<p>El <strong>inbound marketing<\/strong> tiene como base 4 fases que corresponden a las etapas del proceso de compra:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Atracci\u00f3n<\/strong><\/li><li><strong>Conversi\u00f3n<\/strong><\/li><li><strong>Educaci\u00f3n<\/strong><\/li><li><strong>Cierre y Fidelizaci\u00f3n<\/strong><\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Atracci\u00f3n\">Atracci\u00f3n<\/h3>\n\n\n\n<p>En esta etapa del proceso se busca atraer y dirigir a los <strong>usuarios <\/strong>hacia una <strong>p\u00e1gina web<\/strong>.<\/p>\n\n\n\n<p>&nbsp;Otorg\u00e1ndole informaci\u00f3n \u00fatil para conocer y entender su necesidad.<\/p>\n\n\n\n<p>Para ello se deben dise\u00f1ar estrategias de atracci\u00f3n bas\u00e1ndose en el contenido creado en la p\u00e1gina web, en el blog, en redes sociales o en otros portales.&nbsp;<\/p>\n\n\n\n<p>Est\u00e1 atracci\u00f3n se realiza a trav\u00e9s de distintas t\u00e9cnicas de marketing y la publicidad. <\/p>\n\n\n\n<p>Como el marketing de contenidos, las redes sociales, el SEO o los eventos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Conversi\u00f3n\">Conversi\u00f3n<\/h3>\n\n\n\n<p>Esta fase consiste en realizar <strong>procesos y estrategias<\/strong> para convertir a las visitas que recibe una p\u00e1gina web en una <strong>base de datos<\/strong>.<\/p>\n\n\n\n<p> Para que los visitantes nos otorguen sus datos, se le ofrecen <strong>contenidos <\/strong>relevantes y personalizados.<\/p>\n\n\n\n<p>As\u00ed es m\u00e1s f\u00e1cil que nos den su <strong>informaci\u00f3n<\/strong> a cambio del contenido.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Educaci\u00f3n\">Educaci\u00f3n<\/h3>\n\n\n\n<p>En esta etapa del proceso se les entrega a los usuarios, <strong>contenido<\/strong> \u00fatil para realizar el <strong>proceso de comprar<\/strong>.<\/p>\n\n\n\n<p>Para conocer qu\u00e9 tipo de informaci\u00f3n entregar se utiliza:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Lead Scoring<\/strong><\/h4>\n\n\n\n<p>Consiste en medir la <strong>temperatura del cliente<\/strong>, esto quiere decir que tan propenso est\u00e1 a realizar una <strong>compra<\/strong> de un producto o servicio y como va evolucionando esta postura.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Lead Nurturing<\/h4>\n\n\n\n<p>En esta se entregan <strong>contenidos personalizados<\/strong> dependiendo del <strong>ciclo de compra<\/strong> en el que se encuentre, adem\u00e1s del perfil del cliente y su comportamiento.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Cierre\">Cierre y Fidelizaci\u00f3n<\/h3>\n\n\n\n<p>Este depender\u00e1 de lo que se quiera obtener con la <strong>estrategia<\/strong>. <\/p>\n\n\n\n<p>Puede ser buscar la <strong>compra o adquisici\u00f3n de un producto o servicio<\/strong>, o fidelizaci\u00f3n. <\/p>\n\n\n\n<p>El <strong>inbound marketing<\/strong> se puede centrar en distintos aspectos dependiendo la necesidad.<\/p>\n\n\n\n<p>Visita nuestro sitio web y ve todos los servicios que podemos ofrecerte para tu empresa o negocio: <a href=\"https:\/\/kioongo.com\/marketing\/servicios\/\">https:\/\/kioongo.com\/marketing\/servicios\/<\/a><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-thumbnail\"><a href=\"https:\/\/kioongo.com\/marketing\/servicios\/\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/04\/Dise\u00f1o-sin-t\u00edtulo-150x150.png\" alt=\"\" class=\"wp-image-5331\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/04\/Dise\u00f1o-sin-t\u00edtulo-150x150.png 150w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/04\/Dise\u00f1o-sin-t\u00edtulo-300x300.png 300w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/04\/Dise\u00f1o-sin-t\u00edtulo-100x100.png 100w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/04\/Dise\u00f1o-sin-t\u00edtulo-600x600.png 600w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/04\/Dise\u00f1o-sin-t\u00edtulo-1024x1024.png 1024w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/04\/Dise\u00f1o-sin-t\u00edtulo-768x768.png 768w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/04\/Dise\u00f1o-sin-t\u00edtulo.png 1080w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cada d\u00eda el mercado se ha tenido que ir adaptando a los cambios que se viven d\u00eda a d\u00eda, y esto es lo que el inbound marketing busca solucionar adapt\u00e1ndose a estos cambios en el proceso de compra.<\/p>\n","protected":false},"author":1,"featured_media":5660,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[167],"tags":[307,393,203,297],"class_list":["post-5659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-y-posicionamiento-digital","tag-herramientasseo","tag-inbound","tag-marketingdigital","tag-posicionamiento-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inbound Marketing- Funci\u00f3n - Estrategia y Posicionamiento Digital<\/title>\n<meta name=\"description\" content=\"Cada d\u00eda el mercado se ha tenido que ir adaptando a los cambios que se viven d\u00eda a d\u00eda, y esto es lo que el inbound marketing busca adapatarse..,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inbound Marketing- Funci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Cada d\u00eda el mercado se ha tenido que ir adaptando a los cambios que se viven d\u00eda a d\u00eda, y esto es lo que el inbound marketing busca adapatarse..,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/\" \/>\n<meta property=\"og:site_name\" content=\"KMD: \u25b7Agencia de Marketing Digital by Kioongo\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-21T07:30:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-22T22:36:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/05\/Inbound-Marketing-funci\u00f3n.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/9b5b9b3d1c630d30881a7295fc87cc59\"},\"headline\":\"Inbound Marketing- Funci\u00f3n\",\"datePublished\":\"2026-01-21T07:30:17+00:00\",\"dateModified\":\"2026-01-22T22:36:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/\"},\"wordCount\":461,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/#organization\"},\"image\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/05\/Inbound-Marketing-funci\u00f3n.png\",\"keywords\":[\"HerramientasSEO\",\"inbound\",\"MArketingDigital\",\"posicionamiento web\"],\"articleSection\":[\"Estrategia y Posicionamiento Digital\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/\",\"url\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/\",\"name\":\"Inbound Marketing- Funci\u00f3n - Estrategia y Posicionamiento Digital\",\"isPartOf\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/05\/Inbound-Marketing-funci\u00f3n.png\",\"datePublished\":\"2026-01-21T07:30:17+00:00\",\"dateModified\":\"2026-01-22T22:36:41+00:00\",\"description\":\"Cada d\u00eda el mercado se ha tenido que ir adaptando a los cambios que se viven d\u00eda a d\u00eda, y esto es lo que el inbound marketing busca adapatarse..,\",\"breadcrumb\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/#primaryimage\",\"url\":\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/05\/Inbound-Marketing-funci\u00f3n.png\",\"contentUrl\":\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/05\/Inbound-Marketing-funci\u00f3n.png\",\"width\":1920,\"height\":1080,\"caption\":\"Cada d\u00eda el mercado se ha tenido que ir adaptando a los cambios que se viven d\u00eda a d\u00eda, y esto es lo que el inbound marketing busca solucionar adapt\u00e1ndose a estos cambios en el proceso de compra.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/kioongo.com\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inbound Marketing- Funci\u00f3n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kioongo.com\/marketing\/#website\",\"url\":\"https:\/\/kioongo.com\/marketing\/\",\"name\":\"KMD: \u25b7Agencia de Marketing Digital by Kioongo\",\"description\":\"La Agencia de Marketing Digital en M\u00e9xico, que posiciona NEGOCIOS en internet con estrategias creativas para VENDER m\u00e1s con| BRAND | SEM | SEO | CRO | FUNNELS | WEB.\",\"publisher\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/#organization\"},\"alternateName\":\"Agencia Marketing Digital \u25b7 KMD\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kioongo.com\/marketing\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\/\/kioongo.com\/marketing\/#organization\",\"name\":\"KMD: \u25b7Agencia de Marketing Digital by Kioongo\",\"alternateName\":\"Agencia y Academia de Marketing Digital \u25b7 Kioongo KMD\",\"url\":\"https:\/\/kioongo.com\/marketing\/\",\"logo\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/#local-main-organization-logo\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/9b5b9b3d1c630d30881a7295fc87cc59\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b56fefb69b5579b6a6c782343a3c60c15649d8ccfb3c5a58207db827fa8fcca3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b56fefb69b5579b6a6c782343a3c60c15649d8ccfb3c5a58207db827fa8fcca3?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/kioongo.com\/marketing\/author\/admin\/\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/#local-main-organization-logo\",\"url\":\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/10\/kmd-kioongo-LOG-WEB.png\",\"contentUrl\":\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/10\/kmd-kioongo-LOG-WEB.png\",\"width\":700,\"height\":200,\"caption\":\"KMD: \u25b7Agencia de Marketing Digital by Kioongo\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Inbound Marketing- Funci\u00f3n - Estrategia y Posicionamiento Digital","description":"Cada d\u00eda el mercado se ha tenido que ir adaptando a los cambios que se viven d\u00eda a d\u00eda, y esto es lo que el inbound marketing busca adapatarse..,","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/","og_locale":"es_ES","og_type":"article","og_title":"Inbound Marketing- Funci\u00f3n","og_description":"Cada d\u00eda el mercado se ha tenido que ir adaptando a los cambios que se viven d\u00eda a d\u00eda, y esto es lo que el inbound marketing busca adapatarse..,","og_url":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/","og_site_name":"KMD: \u25b7Agencia de Marketing Digital by Kioongo","article_published_time":"2026-01-21T07:30:17+00:00","article_modified_time":"2026-01-22T22:36:41+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/05\/Inbound-Marketing-funci\u00f3n.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"admin","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/#article","isPartOf":{"@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/"},"author":{"name":"admin","@id":"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/9b5b9b3d1c630d30881a7295fc87cc59"},"headline":"Inbound Marketing- Funci\u00f3n","datePublished":"2026-01-21T07:30:17+00:00","dateModified":"2026-01-22T22:36:41+00:00","mainEntityOfPage":{"@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/"},"wordCount":461,"commentCount":0,"publisher":{"@id":"https:\/\/kioongo.com\/marketing\/#organization"},"image":{"@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/#primaryimage"},"thumbnailUrl":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/05\/Inbound-Marketing-funci\u00f3n.png","keywords":["HerramientasSEO","inbound","MArketingDigital","posicionamiento web"],"articleSection":["Estrategia y Posicionamiento Digital"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/","url":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/","name":"Inbound Marketing- Funci\u00f3n - Estrategia y Posicionamiento Digital","isPartOf":{"@id":"https:\/\/kioongo.com\/marketing\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/#primaryimage"},"image":{"@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/#primaryimage"},"thumbnailUrl":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/05\/Inbound-Marketing-funci\u00f3n.png","datePublished":"2026-01-21T07:30:17+00:00","dateModified":"2026-01-22T22:36:41+00:00","description":"Cada d\u00eda el mercado se ha tenido que ir adaptando a los cambios que se viven d\u00eda a d\u00eda, y esto es lo que el inbound marketing busca adapatarse..,","breadcrumb":{"@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/#primaryimage","url":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/05\/Inbound-Marketing-funci\u00f3n.png","contentUrl":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/05\/Inbound-Marketing-funci\u00f3n.png","width":1920,"height":1080,"caption":"Cada d\u00eda el mercado se ha tenido que ir adaptando a los cambios que se viven d\u00eda a d\u00eda, y esto es lo que el inbound marketing busca solucionar adapt\u00e1ndose a estos cambios en el proceso de compra."},{"@type":"BreadcrumbList","@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/kioongo.com\/marketing\/"},{"@type":"ListItem","position":2,"name":"Inbound Marketing- Funci\u00f3n"}]},{"@type":"WebSite","@id":"https:\/\/kioongo.com\/marketing\/#website","url":"https:\/\/kioongo.com\/marketing\/","name":"KMD: \u25b7Agencia de Marketing Digital by Kioongo","description":"La Agencia de Marketing Digital en M\u00e9xico, que posiciona NEGOCIOS en internet con estrategias creativas para VENDER m\u00e1s con| BRAND | SEM | SEO | CRO | FUNNELS | WEB.","publisher":{"@id":"https:\/\/kioongo.com\/marketing\/#organization"},"alternateName":"Agencia Marketing Digital \u25b7 KMD","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kioongo.com\/marketing\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":["Organization","Place"],"@id":"https:\/\/kioongo.com\/marketing\/#organization","name":"KMD: \u25b7Agencia de Marketing Digital by Kioongo","alternateName":"Agencia y Academia de Marketing Digital \u25b7 Kioongo KMD","url":"https:\/\/kioongo.com\/marketing\/","logo":{"@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/#local-main-organization-logo"},"image":{"@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/#local-main-organization-logo"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/9b5b9b3d1c630d30881a7295fc87cc59","name":"admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b56fefb69b5579b6a6c782343a3c60c15649d8ccfb3c5a58207db827fa8fcca3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b56fefb69b5579b6a6c782343a3c60c15649d8ccfb3c5a58207db827fa8fcca3?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/kioongo.com\/marketing\/author\/admin\/"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/imbound-marketing-funcion\/#local-main-organization-logo","url":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/10\/kmd-kioongo-LOG-WEB.png","contentUrl":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/10\/kmd-kioongo-LOG-WEB.png","width":700,"height":200,"caption":"KMD: \u25b7Agencia de Marketing Digital by Kioongo"}]}},"_links":{"self":[{"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/posts\/5659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/comments?post=5659"}],"version-history":[{"count":1,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/posts\/5659\/revisions"}],"predecessor-version":[{"id":29889,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/posts\/5659\/revisions\/29889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/media\/5660"}],"wp:attachment":[{"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/media?parent=5659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/categories?post=5659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/tags?post=5659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}