{"id":5738,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=5738"},"modified":"2026-01-22T16:36:52","modified_gmt":"2026-01-22T22:36:52","slug":"el-seo","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/el-seo\/","title":{"rendered":"IMPORTANCIA DE EL SEO ACTUALMENTE"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">POR QUE ES TAN IMPORTANTE HOY EN DIA <\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/05\/Sin-t\u00edtulo-donasTEE-1-1024x1024.png\" alt=\"\" class=\"wp-image-5740\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/05\/Sin-t\u00edtulo-donasTEE-1-1024x1024.png 1024w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/05\/Sin-t\u00edtulo-donasTEE-1-300x300.png 300w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/05\/Sin-t\u00edtulo-donasTEE-1-100x100.png 100w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/05\/Sin-t\u00edtulo-donasTEE-1-600x600.png 600w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/05\/Sin-t\u00edtulo-donasTEE-1-150x150.png 150w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/05\/Sin-t\u00edtulo-donasTEE-1-768x768.png 768w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/05\/Sin-t\u00edtulo-donasTEE-1.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es el SEO?<\/h2>\n\n\n\n<p>Es el posicionamieto en buscadores ayuda a la optimizaci\u00f3n de motores de b\u00fasqueda; es el proceso de mejorar la visibilidad de un sitio web en los resultados org\u00e1nicos de los diferentes buscadores. Tambi\u00e9n es frecuente nombrarlo por su t\u00edtulo ingl\u00e9s, SEO (Search Engine Optimization).<\/p>\n\n\n\n<p>El SEO es una de las \u00abdisciplinas\u00bb que m\u00e1s ha cambiado en los \u00faltimos a\u00f1os. Solo tenemos que fijarnos en la gran cantidad de actualizaciones que ha habido de&nbsp;<a href=\"https:\/\/www.40defiebre.com\/guia-seo\/diccionario-seo\/google-penguin\/\">Penguin<\/a>&nbsp;y&nbsp;<a href=\"https:\/\/www.40defiebre.com\/guia-seo\/diccionario-seo\/google-panda\/\">Panda<\/a>; y c\u00f3mo \u00e9stas han dado un vuelta de 180 grados a lo que se entend\u00eda por SEO hasta hace poco. Ahora con el SEO se persigue lo que el propio Matt Cutts califica como; \u00abSearch Experience Optimization\u00bb o lo que es lo mismo, \u00abtodo por el usuario\u00bb.<\/p>\n\n\n\n<p>Hay dos factores b\u00e1sicos:&nbsp;la autoridad y la relevancia<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>La autoridad<\/strong>&nbsp;es b\u00e1sicamente la popularidad de una web. Cuanto m\u00e1s popular sea m\u00e1s valiosa es la informaci\u00f3n que contiene. Este factor es el que un motor de b\u00fasqueda tiene m\u00e1s en cuenta dado que se basa en la propia experiencia del usuario. Cuanto m\u00e1s se comparta un contenido es que a m\u00e1s usuarios les ha parecido \u00fatil.<\/li><li><strong>La relevancia&nbsp;<\/strong>es la relaci\u00f3n que tiene una p\u00e1gina frente a una b\u00fasqueda dada. Esto no es simplemente que una p\u00e1gina contenga un mont\u00f3n de veces el t\u00e9rmino buscado; (en los comienzos era as\u00ed) si no que un motor de b\u00fasqueda se basa en cientos de factores on-site para determinar esto.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">El SEO se puede dividir en dos grandes grupos:<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>On-site: El SEO on-site se preocupa de la relevancia. Se asegura de que la web est\u00e1 optimizada para que el motor de b\u00fasqueda entienda lo principal, que es el contenido de la misma. Dentro del SEO On-site incluir\u00edamos la optimizaci\u00f3n de keywords, tiempo de carga, experiencia del usuario, optimizaci\u00f3n del c\u00f3digo y formato de las URLs.<\/li><li>Off-site: El SEO off-site es la parte del trabajo SEO que se centra en factores externos a la p\u00e1gina web en la que trabajamos. Los factores m\u00e1s importantes en el SEO off-site son el n\u00famero y la calidad de los enlaces; presencia en redes sociales, menciones en medios locales, autoridad de la marca y rendimiento en los resultados de b\u00fasqueda; es decir, el CTR que tengan nuestros resultados en un motor de b\u00fasqueda. Seguro que est\u00e1s pensando que todo esto est\u00e1 muy bien y que es muy interesante pero que tu est\u00e1 aqu\u00ed; para saber porque necesitas el SEO en tu web; y que beneficios obtendr\u00e1s si lo integras en tu estrategia online.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"> \u00bfPor qu\u00e9 es el SEO importante?<\/h2>\n\n\n\n<p>La raz\u00f3n m\u00e1s importante por la que es necesario el SEO; es porque&nbsp;hace m\u00e1s \u00fatil tu p\u00e1gina web tanto para los usuarios como para los motores de b\u00fasqueda. Aunque estos a\u00fan no pueden ver una p\u00e1gina web como lo hace un humano.&nbsp;El SEO es necesario para ayudar a los motores de b\u00fasqueda; a entender sobre qu\u00e9 trata cada p\u00e1gina y si es o no \u00fatil para los usuarios.<\/p>\n\n\n\n<p>El SEO es la mejor manera de que tus usuarios te encuentren a trav\u00e9s de&nbsp;b\u00fasquedas en las que tu p\u00e1gina web es&nbsp;relevante. Estos usuarios buscan lo que t\u00fa les ofreces. La mejor manera de llegar a ellos es mediante un motor de b\u00fasqueda. Para mas informacion visita <a href=\"https:\/\/kioongo.com\/marketing\/\">https:\/\/kioongo.com\/marketing\/<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El SEO es el posicionamiento en buscadores ayuda a la optimizaci\u00f3n de motores de b\u00fasqueda; es el proceso de mejorar la visibilidad de un sitio web en los resultados org\u00e1nicos de los diferentes buscadores<\/p>\n","protected":false},"author":1,"featured_media":5739,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[173,166,690,687,670],"tags":[432,224,253],"class_list":["post-5738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-y-publicidad-herramientas-y-plataformas","category-noticias-de-marketing-y-tendencias","category-tips-de-marketing-inteligencia-artificial-aplicada","category-produccion-de-videos-para-redes-sociales","category-tendencias-de-marketing-digital","tag-el","tag-importancia","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IMPORTANCIA DE EL SEO ACTUALMENTE - Innovaci\u00f3n y tendencias tecnol\u00f3gicas<\/title>\n<meta name=\"description\" content=\"El SEO es el posicionamiento en buscadores ayuda a la optimizaci\u00f3n de motores de b\u00fasqueda; 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