{"id":5744,"date":"2026-01-22T14:25:16","date_gmt":"2026-01-22T20:25:16","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=5744"},"modified":"2026-01-22T14:51:31","modified_gmt":"2026-01-22T20:51:31","slug":"serps-como-funcionan","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/serps-como-funcionan\/","title":{"rendered":"SERPs: \u00bfC\u00f3mo Funcionan?"},"content":{"rendered":"\n

SERPs y Su Funcionamiento<\/h2>\n\n\n\n

Las SERPs son generadas por Google como respuesta a una consulta concreta realizada por los usuarios. <\/p>\n\n\n\n

Las SERPs son resultados especiales en las SERPs que ofrecen a los usuarios informaci\u00f3n mediante un esfuerzo m\u00ednimo y \u00fanicamente haciendo clic en el resultado.<\/p>\n\n\n\n

Cuando se realiza una b\u00fasqueda introduciendo una palabra clave en un motor de b\u00fasqueda, se obtienen dos tipos de resultados: org\u00e1nicos o de pago.<\/p>\n\n\n\n

Los resultados org\u00e1nicos proceden del rastreo de distintos sitios web y de la aplicaci\u00f3n de un algoritmo con el que se busca deducir su relevancia y autoridad para una b\u00fasqueda determinada.
De manera que los resultados que el motor de b\u00fasqueda considere m\u00e1s sobresalientes son los que se mostrar\u00e1n en los primeros puestos de la SERP.<\/p>\n\n\n\n

Por su parte los resultados de pago son los que se crean al contratar una soluci\u00f3n publicitaria como el caso de Google Ads. <\/p>\n\n\n\n

En este caso, la lista de resultados que aparece depende de lo que se pague; de la palabra clave buscada y de otros factores que entran dentro del SEM.<\/p>\n\n\n\n

Anteriormente las b\u00fasquedas solo arrojaban resultados de texto con su t\u00edtulo y descripci\u00f3n, pero hoy en d\u00eda son muchas otras cosas las que podemos encontrarnos en las SERPS:<\/p>\n\n\n\n

-Resultados de v\u00eddeo
-Im\u00e1genes
-Noticias
-Mapas
-Productos
-Google+<\/p>\n\n\n\n

No intentes depender solamente del texto<\/h3>\n\n\n\n

Como ya te habr\u00e1s dado cuenta las SERPs son algo mas que solo texto y enlaces.<\/p>\n\n\n\n

Por lo que la manera de llegar a las primeras posiciones puede ser tan variada que podr\u00edas llegar a ocupar toda una p\u00e1gina con una web, un v\u00eddeo, una imagen, una noticia etc.<\/p>\n\n\n\n

Si centras toda tu atenci\u00f3n en intentar llegar a las primeras posiciones solo mediante resultados de texto, estar\u00e1s perdiendo la oportunidad de posicionarte con cualquiera de los otros m\u00e9todos.<\/p>\n\n\n\n

Por eso debes saber elegir el que mas te convenga y del que puedas sacar mayor provecho.<\/p>\n\n\n\n

Nosotros podemos ayudarte, contactanos: https:\/\/kioongo.com\/marketing<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

SERP una herramienta que va mas alla de solo texto y que te permite posicionarte en los promeros lugares de busqueda de Google <\/p>\n","protected":false},"author":1,"featured_media":5747,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[167,173],"tags":[281,207,418,253,433],"class_list":["post-5744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-y-posicionamiento-digital","category-noticias-de-marketing-y-publicidad-herramientas-y-plataformas","tag-busquedas","tag-marketing-digital","tag-sem","tag-seo","tag-serps"],"yoast_head":"\nSERPs: \u00bfC\u00f3mo Funcionan? - KMD: \u25b7Agencia de Marketing Digital by Kioongo<\/title>\n<meta name=\"description\" content=\"Las SERPs son generadas por Google como respuesta a una consulta concreta realizada por los usuarios. 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