{"id":6018,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=6018"},"modified":"2026-01-22T16:37:15","modified_gmt":"2026-01-22T22:37:15","slug":"que-es-el-lead-scoring","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/","title":{"rendered":"\u00bfQu\u00e9 es el lead scoring?"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">El lead scoring es una t\u00e9cnica de marketing automatizada.<\/h2>\n\n\n\n<p>Tabla de contenidos.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><a href=\"#a\">\u00bfQue es un lead?<\/a><\/li><li><a href=\"#b\">\u00bfQue es el lead scoring?<\/a><\/li><li><a href=\"#c\">Tipos de lead scoring<\/a><\/li><\/ol>\n\n\n\n<p>Antes de explicarte que es el lead scoring, primero hay que saber que es un lead, para entender muy bien el tema principal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"a\">\u00bfQue es un lead?<\/h3>\n<\/div><\/div>\n\n\n\n<p>Un lead es el inter\u00e9s que tiene un consumidor  en consumir un producto, servicio.<\/p>\n\n\n\n<p>El usuario se convierte en lead cuando ha dado sus datos a una empresa y por lo cual pasa a ser un registro de su base de datos con el que la organizaci\u00f3n puede interactuar.<\/p>\n\n\n\n<p>Para considerar a un usuario como lead es importante que esta persona  aceptara la pol\u00edtica de privacidad de la empresa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"b\">\u00bfQue es lead scoring?<\/h3>\n\n\n\n<p>Es una t\u00e9cnica de marketing automatizado que se utiliza para determinar y calificar a los leads de una base de datos, y saber si este es un cliente ideal, por su inter\u00e9s en la empresa y la oportunidad de adquirir los servicios o productos e la empresa.<\/p>\n\n\n\n<p>Al tener una calificaci\u00f3n de los leads estos se pueden clasificar y apartir de ello realizar campa\u00f1as especificas y efectivas para cultivar cada cliente potencial y para poder lograr la venta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"c\">Tipos <\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Unidimensional<\/h4>\n\n\n\n<p>lead scoring  otorga una puntuaci\u00f3n \u00fanica de 0 a 100, y de acuerdo a esta puntuaci\u00f3n se puede clasificar  para conocer la predisposici\u00f3n del lead.<\/p>\n\n\n\n<p>Dentro del lead scoring undimensional encontramos:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Retrospectivo<\/strong>: la calificaci\u00f3n del usuario se calcula de acuerdo a los datos que este ha proporcionado y de sus acciones que ha realizado en torno ala empresa.   <\/li><li><strong>Predictivo<\/strong>: se incorpora un an\u00e1lisis sobre el comportamiento de cada lead para conocer la probabilidad que puede existir para poder cumplir un objetivo.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Multidimensional<\/h4>\n\n\n\n<p>No solo se asigna una calificaci\u00f3n a cada lead, sino que esta opera con variables distintas para conocer si el lead corresponde al perfil de su cliente ideal, saber cual es su nivel de conocimiento de la empresa o marca y en que fase del proceso de venta se encuentra.<\/p>\n\n\n\n<p>Visita nuestro sitio web para conocer los servicios que tenemos para ti y poder ayudarte. <\/p>\n\n\n\n<p><a href=\"https:\/\/kioongo.com\/marketing\">marketingkmd.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El lead scoring es una t\u00e9cnica de marketing automatizada. Tabla de contenidos. \u00bfQue es un lead? \u00bfQue es el lead scoring? Tipos de lead scoring Antes de explicarte que es el lead scoring, primero hay que saber que es un lead, para entender muy bien el tema principal. \u00bfQue es un lead? Un lead es [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6034,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[173,166,690,687,670],"tags":[446,375,443,23],"class_list":["post-6018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-y-publicidad-herramientas-y-plataformas","category-noticias-de-marketing-y-tendencias","category-tips-de-marketing-inteligencia-artificial-aplicada","category-produccion-de-videos-para-redes-sociales","category-tendencias-de-marketing-digital","tag-calificacion","tag-consumidores","tag-lead","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es el lead scoring? - Innovaci\u00f3n y tendencias tecnol\u00f3gicas digital<\/title>\n<meta name=\"description\" content=\"Lead scoring, t\u00e9cnica de marketing automatizado utilizado para determinar y calificar a los leads y conocer si cumplen su objetivo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el lead scoring?\" \/>\n<meta property=\"og:description\" content=\"Lead scoring, t\u00e9cnica de marketing automatizado utilizado para determinar y calificar a los leads y conocer si cumplen su objetivo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/\" \/>\n<meta property=\"og:site_name\" content=\"KMD: \u25b7Agencia de Marketing Digital by Kioongo\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-21T07:30:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-22T22:37:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/06\/Agregar-un-t\u00edtulo-12.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/9b5b9b3d1c630d30881a7295fc87cc59\"},\"headline\":\"\u00bfQu\u00e9 es el lead scoring?\",\"datePublished\":\"2026-01-21T07:30:17+00:00\",\"dateModified\":\"2026-01-22T22:37:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/\"},\"wordCount\":371,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/#organization\"},\"image\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/06\/Agregar-un-t\u00edtulo-12.png\",\"keywords\":[\"calificacion\",\"CONSUMIDORES\",\"lead\",\"marketing\"],\"articleSection\":[\"Herramientas y plataformas\",\"Innovaci\u00f3n y tendencias tecnol\u00f3gicas\",\"Inteligencia artificial aplicada\",\"Producci\u00f3n de video para redes sociales\",\"Tendencias de marketing digital\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/\",\"url\":\"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/\",\"name\":\"\u00bfQu\u00e9 es el lead scoring? - Innovaci\u00f3n y tendencias tecnol\u00f3gicas digital\",\"isPartOf\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/06\/Agregar-un-t\u00edtulo-12.png\",\"datePublished\":\"2026-01-21T07:30:17+00:00\",\"dateModified\":\"2026-01-22T22:37:15+00:00\",\"description\":\"Lead scoring, t\u00e9cnica de marketing automatizado utilizado para determinar y calificar a los leads y conocer si cumplen su objetivo.\",\"breadcrumb\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/#primaryimage\",\"url\":\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/06\/Agregar-un-t\u00edtulo-12.png\",\"contentUrl\":\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/06\/Agregar-un-t\u00edtulo-12.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/kioongo.com\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfQu\u00e9 es el lead scoring?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kioongo.com\/marketing\/#website\",\"url\":\"https:\/\/kioongo.com\/marketing\/\",\"name\":\"KMD: \u25b7Agencia de Marketing Digital by Kioongo\",\"description\":\"La Agencia de Marketing Digital en M\u00e9xico, que posiciona NEGOCIOS en internet con estrategias creativas para VENDER m\u00e1s con| BRAND | SEM | SEO | CRO | FUNNELS | WEB.\",\"publisher\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/#organization\"},\"alternateName\":\"Agencia Marketing Digital \u25b7 KMD\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kioongo.com\/marketing\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\/\/kioongo.com\/marketing\/#organization\",\"name\":\"KMD: \u25b7Agencia de Marketing Digital by Kioongo\",\"alternateName\":\"Agencia y Academia de Marketing Digital \u25b7 Kioongo KMD\",\"url\":\"https:\/\/kioongo.com\/marketing\/\",\"logo\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/#local-main-organization-logo\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/9b5b9b3d1c630d30881a7295fc87cc59\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b56fefb69b5579b6a6c782343a3c60c15649d8ccfb3c5a58207db827fa8fcca3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b56fefb69b5579b6a6c782343a3c60c15649d8ccfb3c5a58207db827fa8fcca3?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/kioongo.com\/marketing\/author\/admin\/\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/#local-main-organization-logo\",\"url\":\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/10\/kmd-kioongo-LOG-WEB.png\",\"contentUrl\":\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/10\/kmd-kioongo-LOG-WEB.png\",\"width\":700,\"height\":200,\"caption\":\"KMD: \u25b7Agencia de Marketing Digital by Kioongo\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 es el lead scoring? - Innovaci\u00f3n y tendencias tecnol\u00f3gicas digital","description":"Lead scoring, t\u00e9cnica de marketing automatizado utilizado para determinar y calificar a los leads y conocer si cumplen su objetivo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfQu\u00e9 es el lead scoring?","og_description":"Lead scoring, t\u00e9cnica de marketing automatizado utilizado para determinar y calificar a los leads y conocer si cumplen su objetivo.","og_url":"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/","og_site_name":"KMD: \u25b7Agencia de Marketing Digital by Kioongo","article_published_time":"2026-01-21T07:30:17+00:00","article_modified_time":"2026-01-22T22:37:15+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/06\/Agregar-un-t\u00edtulo-12.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"admin","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/#article","isPartOf":{"@id":"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/"},"author":{"name":"admin","@id":"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/9b5b9b3d1c630d30881a7295fc87cc59"},"headline":"\u00bfQu\u00e9 es el lead scoring?","datePublished":"2026-01-21T07:30:17+00:00","dateModified":"2026-01-22T22:37:15+00:00","mainEntityOfPage":{"@id":"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/"},"wordCount":371,"commentCount":0,"publisher":{"@id":"https:\/\/kioongo.com\/marketing\/#organization"},"image":{"@id":"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/#primaryimage"},"thumbnailUrl":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/06\/Agregar-un-t\u00edtulo-12.png","keywords":["calificacion","CONSUMIDORES","lead","marketing"],"articleSection":["Herramientas y plataformas","Innovaci\u00f3n y tendencias tecnol\u00f3gicas","Inteligencia artificial aplicada","Producci\u00f3n de video para redes sociales","Tendencias de marketing digital"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/","url":"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/","name":"\u00bfQu\u00e9 es el lead scoring? - Innovaci\u00f3n y tendencias tecnol\u00f3gicas digital","isPartOf":{"@id":"https:\/\/kioongo.com\/marketing\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/#primaryimage"},"image":{"@id":"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/#primaryimage"},"thumbnailUrl":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/06\/Agregar-un-t\u00edtulo-12.png","datePublished":"2026-01-21T07:30:17+00:00","dateModified":"2026-01-22T22:37:15+00:00","description":"Lead scoring, t\u00e9cnica de marketing automatizado utilizado para determinar y calificar a los leads y conocer si cumplen su objetivo.","breadcrumb":{"@id":"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/#primaryimage","url":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/06\/Agregar-un-t\u00edtulo-12.png","contentUrl":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/06\/Agregar-un-t\u00edtulo-12.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/kioongo.com\/marketing\/"},{"@type":"ListItem","position":2,"name":"\u00bfQu\u00e9 es el lead scoring?"}]},{"@type":"WebSite","@id":"https:\/\/kioongo.com\/marketing\/#website","url":"https:\/\/kioongo.com\/marketing\/","name":"KMD: \u25b7Agencia de Marketing Digital by Kioongo","description":"La Agencia de Marketing Digital en M\u00e9xico, que posiciona NEGOCIOS en internet con estrategias creativas para VENDER m\u00e1s con| BRAND | SEM | SEO | CRO | FUNNELS | WEB.","publisher":{"@id":"https:\/\/kioongo.com\/marketing\/#organization"},"alternateName":"Agencia Marketing Digital \u25b7 KMD","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kioongo.com\/marketing\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":["Organization","Place"],"@id":"https:\/\/kioongo.com\/marketing\/#organization","name":"KMD: \u25b7Agencia de Marketing Digital by Kioongo","alternateName":"Agencia y Academia de Marketing Digital \u25b7 Kioongo KMD","url":"https:\/\/kioongo.com\/marketing\/","logo":{"@id":"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/#local-main-organization-logo"},"image":{"@id":"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/#local-main-organization-logo"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/9b5b9b3d1c630d30881a7295fc87cc59","name":"admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b56fefb69b5579b6a6c782343a3c60c15649d8ccfb3c5a58207db827fa8fcca3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b56fefb69b5579b6a6c782343a3c60c15649d8ccfb3c5a58207db827fa8fcca3?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/kioongo.com\/marketing\/author\/admin\/"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/que-es-el-lead-scoring\/#local-main-organization-logo","url":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/10\/kmd-kioongo-LOG-WEB.png","contentUrl":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/10\/kmd-kioongo-LOG-WEB.png","width":700,"height":200,"caption":"KMD: \u25b7Agencia de Marketing Digital by Kioongo"}]}},"_links":{"self":[{"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/posts\/6018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/comments?post=6018"}],"version-history":[{"count":1,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/posts\/6018\/revisions"}],"predecessor-version":[{"id":29867,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/posts\/6018\/revisions\/29867"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/media\/6034"}],"wp:attachment":[{"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/media?parent=6018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/categories?post=6018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/tags?post=6018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}