{"id":6339,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=6339"},"modified":"2026-01-22T16:37:40","modified_gmt":"2026-01-22T22:37:40","slug":"3-puntos-claves-para-segmentos-estrategicos-en-marketing-digital","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/3-puntos-claves-para-segmentos-estrategicos-en-marketing-digital\/","title":{"rendered":"3 Puntos claves para Segmentos Estrat\u00e9gicos en Marketing Digital."},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">En este art\u00edculo vamos a mostrar unos pasos los cuales es va a ayudar a crear una estrategia de marketing digital efectiva y practica.<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/06\/Marketing-1024x683.jpg\" alt=\"\" class=\"wp-image-6348\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/06\/Marketing-1024x683.jpg 1024w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/06\/Marketing-600x400.jpg 600w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/06\/Marketing-300x200.jpg 300w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/06\/Marketing-768x512.jpg 768w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/06\/Marketing.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Contenido<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"#Historia\">Historia <\/a><\/strong><\/li><li><strong><a href=\"#Paso1\">Paso1<\/a><\/strong><\/li><li><strong><a href=\"#Paso2\">Paso2<\/a><\/strong><\/li><li><strong><a href=\"#Paso3\">Paso3<\/a><\/strong><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Historia\"><strong>Historia<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-justify\">Como todos sabemos los tiempos no son iguales, todos estamos pasando por un cambio a nivel internacional por la llegada de COVID-19, la cual nos obligo a estar aislados del mundo. <\/p>\n\n\n\n<p class=\"has-text-align-justify\">Sin embargo no estamos tan separados como en otras \u00e9pocas afortunadamente la tecnolog\u00eda nos ayuda a estar cerca de nuestras familias y seres queridos, al igual que ayuda a muchas empresas a seguir laborando sin exponer a sus trabajadores a salir de casa para evitar tener un mayor numero de contagio asegurando a las familias y a las empresas tener un flujo de manera est\u00e1ndar.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">Pero de la misma manera que las cosas cambian el marketing digital no se pod\u00eda quedar atr\u00e1s, en estas ultimas semanas se ha detectado un aumento sorprendente con el uso de la tecnolog\u00eda en Espa\u00f1a se a comprobado que en estas ultimas fechas la gente a estado mirando pantallas hasta 14 hrs, as\u00ed lo indica el esutio de<a rel=\"noreferrer noopener\" href=\"https:\/\/www.elmundo.es\/ciencia-y-salud\/salud\/2020\/06\/05\/5ed9eb03fdddffe67d8b4618.html\" target=\"_blank\"> Screen Pollution<\/a>. <\/p>\n\n\n\n<p class=\"has-text-align-justify\">Esto abre una oportunidad a diferentes empresas de poder dar a conocer sus servicios a trav\u00e9s del marketing digital,  por lo que te dejaremos estos puntos claves que te pueden ayudar a realizar un an\u00e1lisis de segmentos estrat\u00e9gicos de audiencia que te pueden servir para desarrollar, impactar y generar un cambio en los consumidores que presentando un cambio debido a su trafico de datos digital:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Paso1\"><strong>Paso 1:  B\u00fasqueda de  \u00e1reas de inter\u00e9s.<\/strong> <\/h3>\n\n\n\n<p class=\"has-text-align-justify\">se debe de analizar lo que buscan y leen tus usuarios para conocer de una mejor manera sus intereses, por ejemplo se sabe que hoy en d\u00eda lo mas buscado es sobre el tema de la pandemia. <\/p>\n\n\n\n<p class=\"has-text-align-justify\">Sin embargo no es lo \u00fanico que se busca en la web tambi\u00e9n han habido b\u00fasquedas de: Tecnolog\u00eda, Salud, Hogar, etc. Hay que saber donde est\u00e1n actualmente los consumidores, esto nos ayudara a generar una estrategia digital  mucho mas efectiva.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Paso2\"><strong>Paso 2:  CTR\u00b4S  (Click Through Rate).<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-justify\">Los CTR\u00b4S son muy importante para saber que es lo mas visitan los consumidores. Los CTR\u00b4S publicitarios nos ayudan a identificar donde hay una mayor demanda y con eso conocer de mejor manera lo que buscan los consumidores. <\/p>\n\n\n\n<p class=\"has-text-align-justify\">El objetivo ser\u00e1 llegar a los  consumidores que se encuentren en los sectores de su agrado, ofreciendo nuevos contenidos que les llame un inter\u00e9s y a su vez tendremos que estudiar su comportamientos a trav\u00e9s de sus redes sociales donde son mas abiertos y saber de que manera llegara ellos.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">Todo esto nos ayuda a ampliar la estrategia de marketing para tener nuevos adeptos a la audiencia y no solo analizar a los habituales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Paso3\"><strong>Paso 3:  Creatividad<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-justify\">La creatividad es un factor demasiado importante, ya que gracias al dise\u00f1o generado ayudara  a tener un compromiso a la marca. En este paso casa \u00e1rea tendr\u00e1 que determinar que es lo mas adecuado para la audiencia  a la que quieren impactar y por supuesto que sus objetivos, circunstancias y h\u00e1bitos de consumo est\u00e9n integrados en la misma.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">En conclusi\u00f3n los pasos muy importantes para tener un \u00e9xito para identificar los segmentos estrat\u00e9gicos de su audiencia, sin embargo tambi\u00e9n hay que tomar una gran importancia a  las circunstancias y constantes cambios de consumo por los mismo consumidores es importante saber donde estar\u00e1n para estar all\u00ed. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/kaabmediadesign\/\">https:\/\/www.facebook.com\/kaabmediadesign\/<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/kioongo.com\/marketing\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/kioongo.com\/marketing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En este art\u00edculo vamos a mostrar unos pasos los cuales es va a ayudar a crear una estrategia de marketing digital efectiva y practica. Contenido Historia Paso1 Paso2 Paso3 Historia Como todos sabemos los tiempos no son iguales, todos estamos pasando por un cambio a nivel internacional por la llegada de COVID-19, la cual nos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6350,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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