{"id":6371,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=6371"},"modified":"2026-01-22T16:37:51","modified_gmt":"2026-01-22T22:37:51","slug":"el-marketing-digital-la-segmentacion","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/el-marketing-digital-la-segmentacion\/","title":{"rendered":"El marketing digital -La segmentaci\u00f3n."},"content":{"rendered":"\n

La segmentaci\u00f3n del marketing digital se obtiene al realizar un an\u00e1lisis de investigaci\u00f3n.<\/p>\n\n\n\n

se determina a un publico objeto con similitudes en nuestros productos o servicios. las caracter\u00edsticas son variadas pueden ser como: edades, sexo, orientaci\u00f3n geogr\u00e1fica, etc.<\/p>\n\n\n\n

\u00bfPara que sirve la segmentaci\u00f3n en marketing digital?<\/h2>\n\n\n\n

Normalmente las empresas ya tiene definido a su p\u00fablico objetivo, sin embargo este puede llegara a cambiar por diferentes motivos, modificaci\u00f3n de productos, lanzamiento de un nuevo productos o incluso innovaciones que est\u00e1n destinados a llegar a un diferente tipo de publico. <\/p>\n\n\n\n

el identificar un objetivo en marketing digital, nos permite entender las rozones para hacer marketing de contenidos y definir acciones, la identidad de marca, el dise\u00f1o de la pagina web o blog entre otros.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Canales en una estrategia digital.<\/h2>\n\n\n\n

En el internet existen diversos ,medios de canales de comunicaci\u00f3n digital. debido a esto es necesario asegurar en donde vamos a desarrollar nuestros esfuerzos de marketing para lograr un mayor alcance y lograr el mejor impacto.<\/p>\n\n\n\n

Es por ello que se definen los canales por os cuales vamos a mantener una interrelaci\u00f3n con nuestro publico objetivo. (sitio web, redes sociales, emailing, newsletter, portales web, publicidad online, entres otros).<\/p>\n\n\n\n

los canales mencionado deber\u00e1n de estar centrados en el consumidor final y nuestro producto o servicio. Para si lograr alcanzar los inter\u00e9s del cliente seg\u00fan las caracter\u00edsticas de nuestro producto o marca.<\/p>\n\n\n\n

para lograr seleccionar bien estos canales se requiere de un an\u00e1lisis de la competencia digital y un planteamiento actualizado de nuestro giro de negocio. <\/p>\n\n\n\n

Esto permitir\u00e1 administrare bien los canales a beneficio de la marca. <\/p>\n\n\n\n

En Kaad Media Design <\/a>te ayudamos a realizar la segmentaci\u00f3n para tu empresa y mucho mas cont\u00e1ctanos si deseas conocer m\u00e1s informaci\u00f3n. <\/p>\n","protected":false},"excerpt":{"rendered":"

La segmentaci\u00f3n del marketing digital se obtiene al realizar un an\u00e1lisis de investigaci\u00f3n. se determina a un publico objeto con similitudes en nuestros productos o servicios. las caracter\u00edsticas son variadas pueden ser como: edades, sexo, orientaci\u00f3n geogr\u00e1fica, etc. \u00bfPara que sirve la segmentaci\u00f3n en marketing digital? Normalmente las empresas ya tiene definido a su p\u00fablico […]<\/p>\n","protected":false},"author":1,"featured_media":6372,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[647,835,673,1037,826,742,1056,1041,1053,1],"tags":[],"class_list":["post-6371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analisis-de-campanas","category-automatizacion-y-funnel-marketing","category-buenas-practicas-en-publicidad-digital","category-casos-de-estudio","category-casos-de-exito-y-aprendizaje-en-publicidad-con-anuncios","category-campanas-instagram-ads","category-conoce-a-tu-publico-y-acercate-al-mercado-lead-nurturing","category-performance-marketing","category-tiktok-ads","category-vision-360"],"yoast_head":"\nEl marketing digital -La segmentaci\u00f3n. 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