{"id":6900,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=6900"},"modified":"2026-01-22T16:38:17","modified_gmt":"2026-01-22T22:38:17","slug":"plan-de-6-pasos-para-un-marketing-digital-exitoso","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/plan-de-6-pasos-para-un-marketing-digital-exitoso\/","title":{"rendered":"Plan de 6 pasos para un marketing digital exitoso."},"content":{"rendered":"\n<div class=\"wp-block-web-stories-embed alignnone\"><amp-story-player><a href=\"https:\/\/kioongo.com\/marketing\/stories\/plan-de-6-pasos\/\">Plan de 6 pasos<\/a><\/amp-story-player><\/div>\n\n\n\n<p>Actualmente el marketing digital vive su mayor apogeo en a\u00f1os dada la situaci\u00f3n actual en que se vive, actualmente los negocios alrededor del mundo se vieron en la necesidad de \u201cmudarse\u201d al mundo digital para hacer frente a la crisis econ\u00f3mica que trajo consigo la pandemia.<\/p>\n\n\n\n<p><strong>Te puede interesar<\/strong>: <a href=\"https:\/\/kioongo.com\/marketing\/emprendimiento-y-negocios\/beneficios-del-marketing-digital-en-el-area-de-servicios\/\" target=\"_blank\" rel=\"noreferrer noopener\">Beneficios Del Marketing Digital En El \u00c1rea De SERVICIOS<\/a><\/p>\n\n\n\n<p>Ya que han decidido estar en Internet, es importante saber si lo est\u00e1n haciendo bien, o en qu\u00e9 pueden mejorar ; pero \u00bfa trav\u00e9s de qu\u00e9 se puede lograr esto?<\/p>\n\n\n\n<p><strong>Contenido:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#ent1\"><strong>Metodolog\u00eda SOSTAC<\/strong> en marketing digital<\/a><ol><li>&nbsp;<a href=\"#ent2\">Situation analysis: \u00bfD\u00f3nde estamos ahora?<\/a><\/li><li><a href=\"#ent3\">Objectives: \u00bfD\u00f3nde queremos estar?<\/a><\/li><li><a href=\"#ent4\">Strategy: \u00bfC\u00f3mo llegaremos ah\u00ed?<\/a><\/li><li><a href=\"#ent5\">Tactics: \u00bfC\u00f3mo llegamos all\u00ed exactamente?<\/a><\/li><li><a href=\"#ent6\">Actions: \u00bfQui\u00e9n hace qu\u00e9 y cu\u00e1ndo?<\/a><\/li><li><a href=\"#ent7\">Control: \u00bfC\u00f3mo monitoreamos el desempe\u00f1o?<\/a><\/li><\/ol><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ent1\"><strong>Metodolog\u00eda <a href=\"https:\/\/prsmith.org\/sostac\/\" target=\"_blank\" rel=\"noreferrer noopener\">SOSTAC<\/a><\/strong> en marketing digital<\/h3>\n\n\n\n<p>Por sus siglas en ingl\u00e9s significa <strong>Situation analysis, Objectives, Strategy, Tactics, Actions y Control.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/09\/Blue-Violet-Lifecycle-Cycle-Diagram-1-1.png\" alt=\"\" class=\"wp-image-6901\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/09\/Blue-Violet-Lifecycle-Cycle-Diagram-1-1.png 1024w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/09\/Blue-Violet-Lifecycle-Cycle-Diagram-1-1-600x450.png 600w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/09\/Blue-Violet-Lifecycle-Cycle-Diagram-1-1-300x225.png 300w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/09\/Blue-Violet-Lifecycle-Cycle-Diagram-1-1-768x576.png 768w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/09\/Blue-Violet-Lifecycle-Cycle-Diagram-1-1-853x640.png 853w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/09\/Blue-Violet-Lifecycle-Cycle-Diagram-1-1-150x113.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Metodolog\u00eda SOSTAC, creada en los a\u00f1os 90 por <a href=\"https:\/\/prsmith.org\/\">PR Smith<\/a><\/figcaption><\/figure>\n\n\n\n<p>Es un modelo creado con seis etapas de planificaci\u00f3n sencillas mediante las cuales se pueden analizar, estructurar y controlar campa\u00f1as para poder obtener estrategias y t\u00e1cticas adecuadas para un correcto funcionamiento.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ent2\">&nbsp;Situation analysis: \u00bfD\u00f3nde estamos ahora?<\/h4>\n\n\n\n<p>Se debe realizar un an\u00e1lisis interno y externo de los factores que inciden en el funcionamiento de la organizaci\u00f3n, as\u00ed como su an\u00e1lisis en la experiencia de uso del marketing digital<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ent3\">Objectives: \u00bfD\u00f3nde queremos estar?<\/h4>\n\n\n\n<p>Los objetivos deben estar orientados al canal digital en el cual se desea estar y a su vez deben ser consistentes con los objetivos actuales.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ent4\">Strategy: \u00bfC\u00f3mo llegaremos ah\u00ed?<\/h4>\n\n\n\n<p>Una vez planteados los objetivos se debe definir como se lograr\u00e1n, es necesario que se involucren los encargados de departamentos para poder evaluar su viabilidad.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ent5\">Tactics: \u00bfC\u00f3mo llegamos all\u00ed exactamente?<\/h4>\n\n\n\n<p>Una vez planteadas las estrategias se deber\u00e1 determinar las herramientas que mejor se adapten a las necesidades para poder lograr los objetivos.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ent6\">Actions: \u00bfQui\u00e9n hace qu\u00e9 y cu\u00e1ndo?<\/h4>\n\n\n\n<p>Se debe desarrollar un plan estrat\u00e9gico que permita delimitar las prioridades, responsabilidades y tiempos para un correcto funcionamiento.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ent7\">Control: \u00bfC\u00f3mo monitoreamos el desempe\u00f1o?<\/h4>\n\n\n\n<p>No por ser el \u00faltimo paso se debe realizar al final del m\u00e9todo <strong>SOSTAC<\/strong>, este es el punto m\u00e1s importante ya que indicar\u00e1 las tendencias y el impacto de lograr o no con los objetivos en el tiempo acordado, as\u00ed mismo permitir\u00e1 a la empresa replantear en el momento adecuado el plan para mejorar o aumentar los beneficios obtenidos.<\/p>\n\n\n\n<p> Despu\u00e9s de realizar este an\u00e1lisis se sabr\u00e1 que tanto conocimiento se tiene sobre el negocio que se est\u00e1 analizando, podr\u00e1n hacer mejor uso de sus recursos y explotar todas las estrategias posibles para garantizar una permanencia exitosa en el marketing digital.<\/p>\n\n\n\n<p><strong>Te puede interesar<\/strong>: <a href=\"https:\/\/kioongo.com\/marketing\/noticias-de-marketing\/marketing-digital-al-rescate-de-las-pymes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Digital Al Rescate De Las Pymes<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Modelo de planificaci\u00f3n para obtener estrategias y t\u00e1cticas adecuadas para un marketing digital exitoso <\/p>\n","protected":false},"author":1,"featured_media":7056,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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