{"id":6927,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=6927"},"modified":"2026-01-22T16:38:29","modified_gmt":"2026-01-22T22:38:29","slug":"3-ejemplos-de-rebranding-del-ultimo-ano","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/3-ejemplos-de-rebranding-del-ultimo-ano\/","title":{"rendered":"3 Ejemplos de rebranding del \u00faltimo a\u00f1o"},"content":{"rendered":"\n
Ejemplos de Rebranding<\/a><\/amp-story-player><\/div>\n\n\n\n

El rebranding es bueno para poder influir o cambiar la percepci\u00f3n<\/strong> que tiene los clientes o posibles clientes sobre la marca.<\/h2>\n\n\n\n

Cada etapa dentro de la vida de las marcas suele llegar acompa\u00f1ada de una actualizaci\u00f3n que le permita renovar o reinventar la identidad de la marca adapt\u00e1ndola a las situaciones actuales que lo rodean y de esta manera puede seguir estando en tendencia, a este proceso de cambios se le conoce como rebranding.<\/p>\n\n\n\n

El rebranding es bueno para poder influir o cambiar la percepci\u00f3n<\/strong> que tiene los clientes o posibles clientes sobre la marca,  brindando una imagen que va m\u00e1s acorde con las necesidades actuales del mercado.<\/p>\n\n\n\n

Durante los \u00faltimos meses algunas de las grandes marcas del mercado internacional han decidido hacer un rebranding, a continuaci\u00f3n, te hablamos de ellas.<\/p>\n\n\n\n

Tabla de contenidos:<\/strong><\/p>\n\n\n\n

  1. Cinepolis<\/strong> pone su logo en tendencia<\/a><\/li>
  2. Reebok<\/strong> vuelve a lo cl\u00e1sico<\/a><\/li>
  3. C&A<\/strong> cambia<\/a><\/li><\/ol>\n\n\n\n

    Cin\u00e9polis<\/strong> pone su logo en tendencia<\/h3>\n\n\n\n

    Debido a la tendencia de ver pel\u00edculas en l\u00ednea la cadena de cine decidi\u00f3 realizar por primera vez un rebranding<\/strong> en el cual decidio modifica su logo.<\/p>\n\n\n\n

    Esta modificaci\u00f3n no fue bien recibida por parte de los usuarios a pesar de ello la empresa ha decidido seguir usando su nueva imagen ya que pretende reflejar que est\u00e1n disponibles a las demandas que el mercado requiere.<\/p>\n\n\n\n

    \"\"
    Rebranding en el logo de Cin\u00e9polis<\/a>, el cambio significativo fue la eliminaci\u00f3n de la estrella que era formada por cintas de pel\u00edculas. <\/figcaption><\/figure><\/div>\n\n\n\n

    Reebok<\/strong> vuelve a lo cl\u00e1sico<\/h3>\n\n\n\n

    Reebok<\/a> ha realizado varias campa\u00f1as de rebranding a su logo y este 2020 reapareci\u00f3 con un dise\u00f1o cl\u00e1sico. La marca opto por un dise\u00f1o que ya hab\u00eda utilizado en 1977 y a finales de la d\u00e9cada de los 90 pero ahora con una variaci\u00f3n en el color.<\/p>\n\n\n\n

    \"\"
    Nuevo logo de Reebok para 2020 utilizado en 1977 y 1990<\/figcaption><\/figure>\n\n\n\n

    Con este rebranding Reebok vuelve a ocupar el color azul como color distintivo de la marca dejando de lado el color negro y conservando el color rojo.<\/p>\n\n\n\n

    C&A<\/strong> y su rebranding minimalista<\/h3>\n\n\n\n

    El \u00faltimo y m\u00e1s reciente es el de la marca europea C&A<\/a> la cual ha optado por un dise\u00f1o minimalista en el cual ahora solo son visibles las siglas de la marca en color negro. <\/p>\n\n\n\n

    \"\"
    Dise\u00f1o minimalista en el logo actual de C&A<\/figcaption><\/figure><\/div>\n\n\n\n

    Es el rebranding m\u00e1s significativo en a\u00f1os ya que en este cambio se despoj\u00f3 del ovalo y del color rojo que siempre ha caracterizado el logotipo de la marca.<\/p>\n\n\n\n

    Si deseas mejorar y genera impacto en el mercado Kaab Media Design<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

    El rebranding puede influir o cambiar la percepci\u00f3n que se tiene sobre la marca <\/p>\n","protected":false},"author":1,"featured_media":7061,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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