{"id":6937,"date":"2026-01-21T12:06:33","date_gmt":"2026-01-21T18:06:33","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=6937"},"modified":"2026-01-22T10:54:40","modified_gmt":"2026-01-22T16:54:40","slug":"puma-hace-una-apuesta-arriesgada-en-su-intento-de-competir-contra-adidas-y-nike","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/puma-hace-una-apuesta-arriesgada-en-su-intento-de-competir-contra-adidas-y-nike\/","title":{"rendered":"Puma logra firma de contrato para tener a Neymar como embajador"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Puma logro firma de contrato para patrocinar al futbolista brasile\u00f1o Neymar.<\/h2>\n\n\n\n<div class=\"wp-block-web-stories-embed alignnone\"><amp-story-player><a href=\"https:\/\/kioongo.com\/marketing\/stories\/puma-logra-firma-de-contrato\/\">Puma Logra Firma De Contrato<\/a><\/amp-story-player><\/div>\n\n\n\n<p><strong>Tabla de contenido<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#anclaje1\">La firma de contrato \u00bfFue buena estrategia por parte de Puma?<\/a><\/li>\n\n\n\n<li><a href=\"#anclaje2\">Recuperaci\u00f3n de terreno en el mercado<\/a><\/li>\n\n\n\n<li><a href=\"#anclaje3\">Aun es un rival peque\u00f1o<\/a><\/li>\n<\/ol>\n\n\n\n<p><strong>El futbolista brasile\u00f1o Neymar hizo oficial la firma de contrato con Puma despu\u00e9s de anunciar la finalizaci\u00f3n de su patrocinio&nbsp; con la marca estadounidense Nike.<\/strong><\/p>\n\n\n\n<p><strong>\u00abTengo el honor de unirme a esta marca que ayud\u00f3 a las m\u00e1s grandes leyendas del f\u00fatbol a convertirse en quienes son\u00bb<\/strong>, escribi\u00f3 el delantero brasile\u00f1o en un comunicado en Twitter<\/p>\n\n\n\n<p>La marca deportiva tambi\u00e9n confirm\u00f3 la noticia a trav\u00e9s de Twitter con una fotograf\u00eda del futbolista y el mensaje: \u00abBienvenido a la familia, Neymar #KingIsBack\u00bb,<strong>&nbsp;<\/strong>sin precisar la duraci\u00f3n o el monto del contrato.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Welcome to the fam <a href=\"https:\/\/twitter.com\/neymarjr?ref_src=twsrc%5Etfw\">@neymarjr<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/KingIsBack?src=hash&amp;ref_src=twsrc%5Etfw\">#KingIsBack<\/a> <a href=\"https:\/\/t.co\/aMPnipZXj9\">pic.twitter.com\/aMPnipZXj9<\/a><\/p>&mdash; PUMA (@PUMA) <a href=\"https:\/\/twitter.com\/PUMA\/status\/1304693923064020992?ref_src=twsrc%5Etfw\">September 12, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"anclaje1\">La firma de contrato \u00bfFue buena estrategia por parte de Puma?<\/h3>\n\n\n\n<p>Desde el retiro del atleta jamaiquino Usain Bolt la compa\u00f1\u00eda alemana no ten\u00eda entre sus embajadores deportistas reconocidos como el caso de Neymar.<\/p>\n\n\n\n<p>Para Puma, que vio caer sus ventas en 2020 debido a la pandemia (-16,3% en el primer semestre), este contrato fue beneficioso a medio plazo.<\/p>\n\n\n\n<p><strong>Todo esto debido a la contrataci\u00f3n de un deportista de clase mundial, objeto del traspaso m\u00e1s caro del mundo (222 millones de euros, 262,8 millones de d\u00f3lares), que llevar\u00e1 sus botas \u00abKing\u00bb. Ademas de que el brasile\u00f1o cuenta con 142 millones de segudores en Instagram y 63 millones en Facebook .<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"anclaje2\">Recuperaci\u00f3n de terreno en el mercado<\/h3>\n\n\n\n<p>A partir del 2012 la compa\u00f1ia empez\u00f3 a perder terreno en el mercado del equipamiento deportivo, ya que se enfocaron en otros puntos del mercado. <strong>Recientemente empez\u00f3 a hacerse de acuerdos con clubes importantes como el Borussia Dortmund, Manchester City, Marseille, AC Milan y Valencia.<\/strong> Puma tambi\u00e9n empez\u00f3 a aprovechar la retirada de Adidas en equipos medianos. Pese a que<strong> Puma tiene los patrocinios de futbolistas como Griezmann o Marco Reus<\/strong> tiene dificultad para fichar iconos del f\u00fatbol como embajadores de la marca.<\/p>\n\n\n\n<p><strong>Con Neymar como embajador de la marca se puede suponer un incremento de ventas, debido a la popularidad del futbolista en Francia y en el mundo.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/09\/pexels-burak-k-186461-1-scaled.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/09\/pexels-burak-k-186461-1-1024x683.jpg\" alt=\"Las ventas podr\u00eda incrementar debido a la firma de contrato con el popular futbolista.\" class=\"wp-image-6951\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/09\/pexels-burak-k-186461-1-1024x683.jpg 1024w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/09\/pexels-burak-k-186461-1-600x400.jpg 600w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/09\/pexels-burak-k-186461-1-300x200.jpg 300w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/09\/pexels-burak-k-186461-1-768x512.jpg 768w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/09\/pexels-burak-k-186461-1-1536x1024.jpg 1536w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/09\/pexels-burak-k-186461-1-2048x1365.jpg 2048w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/09\/pexels-burak-k-186461-1-150x100.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Las ventas podr\u00eda incrementar debido a la popularidad del futbolista.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"anclaje3\">Aun es un rival peque\u00f1o<\/h3>\n\n\n\n<p><strong>Con una cifra estimada de negocios de 6,500 millones de d\u00f3lares sigue siendo un rival peque\u00f1o a diferencia de sus principales rivales Nike (46,300 millones de d\u00f3lares) y Adidas (alrededor de 23,500 millones de d\u00f3lares).<\/strong>&nbsp;<\/p>\n\n\n\n<p>Se espera que con esta incorporaci\u00f3n se pueda dar un buen incremento que pueda darle a Puma una mejor cuota de mercado.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Puma logro firma de contrato para patrocinar al futbolista brasile\u00f1o Neymar. Tabla de contenido El futbolista brasile\u00f1o Neymar hizo oficial la firma de contrato con Puma despu\u00e9s de anunciar la finalizaci\u00f3n de su patrocinio&nbsp; con la marca estadounidense Nike. \u00abTengo el honor de unirme a esta marca que ayud\u00f3 a las m\u00e1s grandes leyendas del [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7078,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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