{"id":6952,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=6952"},"modified":"2026-01-22T16:38:29","modified_gmt":"2026-01-22T22:38:29","slug":"brief-publicitario","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/brief-publicitario\/","title":{"rendered":"Brief Publicitario clave para la promoci\u00f3n de tu empresa"},"content":{"rendered":"\n
Brief Publicitario<\/a><\/amp-story-player><\/div>\n\n\n\n

Crea un Brief<\/strong> Publicitario<\/strong><\/h2>\n\n\n\n

Para empezar un Brief es un documento escrito en el que se re\u00fane toda la informaci\u00f3n posible de una empresa, con el fin de que una agencia de publicidad puede desarrollar una campa\u00f1a publicitaria exitosa.<\/p>\n\n\n\n

Tambi\u00e9n sirve como un instrumento gu\u00eda de los responsables para su construcci\u00f3n y ejecuci\u00f3n.<\/p>\n\n\n\n

Contenido<\/strong><\/p>

  1. Informaci\u00f3n sobre la empresa<\/a><\/strong><\/strong>

    <\/p> <\/li>

  2. Objetivo<\/a><\/strong><\/strong>

    <\/p> <\/li>

  3. Target<\/a><\/strong><\/strong>

    <\/p> <\/li>

  4. Estructura<\/a><\/strong><\/strong>

    <\/p> <\/li>

  5. Timing<\/a><\/strong><\/strong>

    <\/p> <\/li>

  6. Presupuesto<\/a><\/strong><\/strong>

    <\/p> <\/li>

  7. Entregables<\/a><\/strong><\/strong>

    <\/p> <\/li><\/ol><\/div>\n\n\n\n

    Estos siguientes pasos ser\u00e1n indispensables para saber como crear tu Brief Publicitario y te ser\u00e1n de suficiente ayuda.<\/p>\n\n\n\n

    \"Desarrollo
    desarrollo de campa\u00f1a publicitaria
    Foto de     Lukas<\/a><\/strong> en Pexels<\/a><\/strong><\/figcaption><\/figure>\n\n\n\n

    Informaci\u00f3n sobre la empresa<\/strong><\/h3>\n\n\n\n

    Es la descripci\u00f3n de la empresa o marca, se debe tener en cuenta la informaci\u00f3n relacionada con sus valores, posicionamiento, trayectoria, su sector, productos y servicios. Algo que tambi\u00e9n se debe mencionar son las campa\u00f1as ya antes trabajadas (si es el caso) esto con el fin de no cometer los mismos errores y mejorar.<\/p>\n\n\n\n

    Objetivo<\/strong><\/h3>\n\n\n\n

    Lo que se quiere lograr con la estrategia ya sea incremento en ventas, mejorar la imagen de la empresa. Esto es para medir la respuesta que se quiere causar en el consumidor.<\/p>\n\n\n\n

    Target<\/strong><\/h3>\n\n\n\n

    Es el cliente objetivo; es importante tener claro el segmento al que nos dirigimos.<\/p>\n\n\n\n

    Estructura<\/strong><\/h3>\n\n\n\n

    Se debe definir c\u00f3mo se va a trabajar y cu\u00e1nto durar\u00e1. Esto tambi\u00e9n tiene que ver con el manejo de imagen corporativa.<\/p>\n\n\n\n

    Timing<\/strong><\/h3>\n\n\n\n

    Son los tiempos en los que se realizar\u00e1n las actividades establecidas en la estructura, estos se tienen que establecer de forma realista.<\/p>\n\n\n\n

    Presupuesto<\/strong><\/h3>\n\n\n\n

    Es la asignaci\u00f3n de recursos financieros, se tiene que saber cual es el presupuesto de los elementos que se utilizaran para dar una propuesta que se ajuste al presupuesto del cliente.<\/p>\n\n\n\n

    Entregables<\/strong><\/h3>\n\n\n\n

    Al cliente se le debe tener claro lo que se va a entregar, ya sea, formatos, documentos o cualquier material que el cliente tambi\u00e9n requiera.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Brief es un documento escrito en el que se re\u00fane toda la informaci\u00f3n posible de una empresa<\/p>\n","protected":false},"author":1,"featured_media":7053,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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