{"id":6965,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=6965"},"modified":"2026-01-22T16:38:29","modified_gmt":"2026-01-22T22:38:29","slug":"identidad-corporativa","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/identidad-corporativa\/","title":{"rendered":"El manual que le dar\u00e1 una excelente identidad a tu empresa"},"content":{"rendered":"\n
Identidad Corporativa<\/a><\/amp-story-player><\/div>\n\n\n\n

\u00bfQu\u00e9 es un Manual de identidad corporativa?<\/strong><\/h2>\n\n\n\n

La mayor\u00eda no sabe que para que tu empresa tenga una buena imagen y tenga coherencia en c\u00f3mo se promociona o vende es necesario tener un manual de identidad corporativa.<\/p>\n\n\n\n

Tal vez el t\u00e9rmino identidad corporativa suene como algo que solo las marcas o empresas grandes manejan, pero esto no es cierto pues este manual sirve de mucho para saber manejar la comunicaci\u00f3n visual de la empresa ya sea en banners, folletos, redes sociales, etc.<\/p>\n\n\n\n

Este manual es un documento en que se recopilan los principales elementos gr\u00e1ficos de la marca y se explica c\u00f3mo deben ser usados visualmente.<\/p>\n\n\n\n

\u00bfQue debe tener tu manual de identidad?<\/strong><\/p>

  1. Logotipo<\/a><\/strong><\/strong>

    <\/p> <\/li>

  2. Colores corporativos<\/a><\/strong><\/strong>

    <\/p> <\/li>

  3. Tipograf\u00eda<\/a><\/strong><\/strong>

    <\/p> <\/li>

  4. Elementos Gr\u00e1ficos<\/a><\/strong><\/strong>

    <\/p> <\/li>

  5. Usos correctos e incorrectos<\/a><\/strong><\/strong>

    <\/p> <\/li><\/ol><\/div>\n\n\n\n

    \"creaci\u00f3n
    creaci\u00f3n de elementos gr\u00e1ficos
    Foto de     Anthony Shkraba<\/a><\/strong> en Pexels<\/a><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n

    Para que esto quede m\u00e1s claro los siguientes puntos son clave para crear tu manual de identidad<\/p>\n\n\n\n

    Logotipo<\/strong><\/h3>\n\n\n\n

    En este apartado tienes que poner las variantes de tu logotipo ya sea con fondo blanco o negro hasta de colores, las formas correctas de usarlo (vertical u horizontal), sus tama\u00f1os desde el mas peque\u00f1o hasta el m\u00e1s grande, la versi\u00f3n en escala de grises, tambi\u00e9n si tiene un icono como debe verse al sep\u00e1ralo.<\/p>\n\n\n\n

    Colores corporativos<\/strong><\/h3>\n\n\n\n

    En este punto se tiene que poner los colores que usar\u00e1s para tu marca en versi\u00f3n impresa y pantalla<\/p>\n\n\n\n

    Desde CMYK<\/strong> para impresiones, RGB<\/strong> para pantalla o web, Pantone<\/strong> el color nunca var\u00eda de tonalidad, Hex<\/strong> sirve para especificar el color en web.<\/p>\n\n\n\n

    Tipograf\u00eda<\/strong><\/h3>\n\n\n\n

    Lo importante de este apartado es tener un m\u00e1ximo de 2 tipograf\u00edas o usar una familia tipogr\u00e1fica, estas deben colocarse de la A, a la Z y del 0 al 9.<\/p>\n\n\n\n

    Elementos Gr\u00e1ficos<\/strong><\/h3>\n\n\n\n

    Estos dependen de cada marca, pero son elementos que te ayudan a conceptualizar el resto de la informaci\u00f3n, como iconos, patrones, fotograf\u00edas, etc.<\/p>\n\n\n\n

    Usos correctos e incorrectos<\/strong><\/h3>\n\n\n\n

    Estos ayudan al manejo de maquetaci\u00f3n de los elementos en conjunto, la forma correcta o incorrecta de usar ciertos elementos o los cambios que se pueden o no hacer.<\/p>\n","protected":false},"excerpt":{"rendered":"

    es un documento en que se recopilan los principales elementos gr\u00e1ficos de la marca<\/p>\n","protected":false},"author":1,"featured_media":7052,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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