{"id":6969,"date":"2026-01-22T10:00:30","date_gmt":"2026-01-22T16:00:30","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=6969"},"modified":"2026-01-22T14:38:20","modified_gmt":"2026-01-22T20:38:20","slug":"cinco-barreras-que-se-deben-eliminar-para-el-buen-desarrollo-del-ecommerce-en-mexico","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/cinco-barreras-que-se-deben-eliminar-para-el-buen-desarrollo-del-ecommerce-en-mexico\/","title":{"rendered":"Desarrollo del eCommerce: Cuatro barreras que se deben eliminar"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">En M\u00e9xico el eCommerce es una realidad pero a\u00fan hay barreras que limitan su crecimiento.<\/h2>\n\n\n\n<div class=\"wp-block-web-stories-embed alignnone\"><amp-story-player><a href=\"https:\/\/kioongo.com\/marketing\/stories\/desarrollo-del-ecommerce\/\">Desarrollo del eCommerce<\/a><\/amp-story-player><\/div>\n\n\n\n<p><strong>Tabla de contenido<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><a href=\"#anclaje1\">El eCommerce ha tenido una gran evoluci\u00f3n pero tiene barreras que impiden su desarrollo<\/a><\/li><li><a href=\"#anclaje2\">\u00bfQu\u00e9 barreras se deben vencer para poder lograr el desarrollo del eCommerce?<\/a><ul><li><a href=\"#anclaje3\">Mentalidad Interna<\/a><\/li><li><a href=\"#anclaje4\">Falta de Formas de Pago<\/a><\/li><li><a href=\"#anclaje5\">Legislaci\u00f3n&nbsp;<\/a><\/li><li><a href=\"#anclaje6\">Ciberseguridad<\/a><\/li><\/ul><\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/kioongo.com\/marketing\/emprendimiento-y-negocios\/cinco-barreras-que-se-deben-eliminar-para-el-buen-desarrollo-del-ecommerce-en-mexico\/attachment\/pexels-andrea-piacquadio-919436-1\/\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/09\/pexels-andrea-piacquadio-919436-1-1024x1024.jpg\" alt=\"El eCommerce se esta volviendo fundamental en nuestra vida. \" class=\"wp-image-6978\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/09\/pexels-andrea-piacquadio-919436-1-1024x1024.jpg 1024w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/09\/pexels-andrea-piacquadio-919436-1-300x300.jpg 300w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/09\/pexels-andrea-piacquadio-919436-1-100x100.jpg 100w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/09\/pexels-andrea-piacquadio-919436-1-600x600.jpg 600w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/09\/pexels-andrea-piacquadio-919436-1-150x150.jpg 150w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/09\/pexels-andrea-piacquadio-919436-1-768x768.jpg 768w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/09\/pexels-andrea-piacquadio-919436-1-640x640.jpg 640w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/09\/pexels-andrea-piacquadio-919436-1-96x96.jpg 96w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/09\/pexels-andrea-piacquadio-919436-1.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>El eCommerce se esta volviendo fundamental en nuestra vida. <\/figcaption><\/figure>\n\n\n\n<p>Debido al confinamiento que se vivi\u00f3 durante este a\u00f1o el eCommerce tuvo un crecimiento importante en todo el pa\u00eds y se espera un crecimiento del 60% al final de este 2020. Aun con este grato desarrollo en esta rama del comercio M\u00e9xico a\u00fan tiene barreras tecnol\u00f3gicas como ideol\u00f3gicas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"anclaje1\"><strong>El eCommerce ha tenido una gran evoluci\u00f3n pero tiene barreras que impiden su desarrollo<\/strong><\/h3>\n\n\n\n<p>Si bien en los \u00faltimos a\u00f1os gran las empresas han optado por iniciar su proceso de digitalizaci\u00f3n hay muchas otras que a\u00fan est\u00e1n en ese proceso o no han comenzado con este proceso que en un futuro cercano ser\u00e1 el pilar de las mismas. Durante esta crisis ocasionada por el Covid-19 se present\u00f3 un incremento en la digitalizaci\u00f3n de las empresas debido al confinamiento <\/p>\n\n\n\n<p>En este sentido, Ecomsur citando cifras de la CONACO resalta que tan s\u00f3lo en Queretaro, m\u00e1s de 300 empresarios se est\u00e1n capacitando para el eCommerce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"anclaje2\"><strong>\u00bfQu\u00e9 barreras se deben vencer para poder lograr el desarrollo del eCommerce?<\/strong><\/h3>\n\n\n\n<p>Frente a esta realidad se destaca que en la actualidad existen 5 grandes barreras del eCommerce que deben enfrentarse para obtener un buen desarrollo.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"anclaje3\"><strong>Mentalidad Interna<\/strong><\/h4>\n\n\n\n<p><strong>La primera barrera es la resistencia de empresas m\u00e1s tradicionalistas a realizar el cambio a la digitalizaci\u00f3n, aun en estos tiempos que es indispensable.<\/strong> Entre los motivos que se exponen es el mantener control total de sus datos para poder ser aut\u00f3nomas y no requerir el apoyo de terceros.<\/p>\n\n\n\n<p>En este caso se puede exponer la ayuda de empresas que ya han logrado su digitalizaci\u00f3n de manera exitosa y hacerles notar que esta no tiene ning\u00fan riesgo.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"anclaje4\"><strong>Falta de Formas de Pago<\/strong><\/h4>\n\n\n\n<p>Otro aspecto es que los comercios que tienen disponibles canales digitales est\u00e1 el problema del acceso a las formas de pago utilizadas en las plataformas. <\/p>\n\n\n\n<p><strong>En este aspecto hacen referencia a las bajas posibilidades de compra online que tienen las personas al tener que pagar con tarjetas de cr\u00e9dito o transferencias bancarias en la mayor\u00eda de los casos; en M\u00e9xico s\u00f3lo 36% de la poblaci\u00f3n tiene una cuenta bancaria.<\/strong>Pese a que tambi\u00e9n hay otras formas de pago como tiendas de conveniencia (Oxxo, 7Eleven, etc.) es necesario crear otras alternativas.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"anclaje5\"><strong>Legislaci\u00f3n&nbsp;<\/strong><\/h4>\n\n\n\n<p>En materia de regulaciones se han hecho esfuerzos para controlar este mercado; Para Ecomsur especialista en fullcommerce <strong>se necesitan nuevas reglas para el eCommerce, que sean amigables para el consumidor y el distribuidor, logrando  buenas condiciones para ambos<\/strong>; pero esperan grandes avances en temas legales para las ventas online en los pr\u00f3ximos a\u00f1os.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"anclaje6\"><strong>Ciberseguridad<\/strong><\/h4>\n\n\n\n<p><strong>El robo de datos, estafas y otros riesgos de seguridad suponen uno de los mas grandes temores de los comsumidores<\/strong>; esto es lago que se debe empezar a cambiar para obtener un buen desarrollo de eCommerce.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En M\u00e9xico el eCommerce es una realidad pero a\u00fan hay barreras que limitan su crecimiento. Tabla de contenido El eCommerce ha tenido una gran evoluci\u00f3n pero tiene barreras que impiden su desarrollo \u00bfQu\u00e9 barreras se deben vencer para poder lograr el desarrollo del eCommerce? Mentalidad Interna Falta de Formas de Pago Legislaci\u00f3n&nbsp; Ciberseguridad Debido al [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7064,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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