{"id":7293,"date":"2026-01-21T20:30:09","date_gmt":"2026-01-22T02:30:09","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=7293"},"modified":"2026-01-22T13:50:13","modified_gmt":"2026-01-22T19:50:13","slug":"estrategias-push-y-pull-uso-en-marketing","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/estrategias-push-y-pull-uso-en-marketing\/","title":{"rendered":"Estrategias Push y Pull uso en marketing"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Las estrategias de Push y Pull son utilizada en marketing para poder dar a conocer la marca, atraer a la audiencia o incentivar la compra.<\/h2>\n\n\n\n<div class=\"wp-block-web-stories-embed alignnone\"><amp-story-player><a href=\"https:\/\/kioongo.com\/marketing\/web-stories\/push-y-pull\/\">Push y Pull<\/a><\/amp-story-player><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p><strong>Tabla de contenido :<\/strong><br><a href=\"#p1\">Estrategia Push<\/a><br><a href=\"#p2\">\u00bfCu\u00e1ndo utilizarla?<\/a><br><a href=\"#p3\">Estrategia Pull<\/a><br><a href=\"#p4\">\u00bfCu\u00e1ndo utilizarla?<\/a><br><a href=\"#p5\">Diferencias entre las estrategias Push y Pull<\/a><\/p>\n<\/div><\/div>\n\n\n\n<p>Existen varias estrategias en el \u00e1mbito del marketing dos de ellas son: <strong>estrategia Push y Pull<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"p1\"><strong>Estrategia Push (empujar)<\/strong><\/h3>\n\n\n\n<p>La estrategia Push est\u00e1 dirigida hacia los <strong>canales de distribuci\u00f3n<\/strong>, es decir lleva el producto hasta el consumidor.<\/p>\n\n\n\n<p>Mediante esta estrategia se impulsa de manera descendiente el producto o servicio a trav\u00e9s del fabricante, seguido de los intermediarios hasta llegar al consumidor final &nbsp;&nbsp;<\/p>\n\n\n\n<p>La base de esta estrategia es la <strong>cooperaci\u00f3n de los intermediarios<\/strong> con el fabricante, para que ellos le den preferencia a determinados productos o servicios.<\/p>\n\n\n\n<p>Para poder lograr esta cooperaci\u00f3n entre el fabricante y el distribuidor se pueden establecer incentivos como ofertas, descuentos, productos gratis, los cuales son establecidos en relaci\u00f3n a los beneficios obtenidos.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"p2\"><strong>\u00bfCu\u00e1ndo utilizarla?<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<ul class=\"wp-block-list\"><li> Lanzamiento de un nuevo producto\/servicio<\/li><li>Para destacar el producto o servicio donde hay competencia<\/li><\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>De esta manera el consumidor final conocer\u00e1 la marca, dando pie a la necesidad de adquirir un producto o servicio del cual ya tiene conocimiento previo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"p3\"><strong>Estrategia Pull (jalar)<\/strong><\/h3>\n\n\n\n<p>La estrategia Pull est\u00e1 dirigida hacia el <strong>consumidor final<\/strong>, para que este demande la presencia del producto en diversos puntos de venta.<\/p>\n\n\n\n<p>Mediante esta estrategia las acciones de producci\u00f3n son en funci\u00f3n a las necesidades del consumidor.<\/p>\n\n\n\n<p>Para este tipo de estrategias se requiere un alto gasto en <strong>publicidad y promoci\u00f3n<\/strong> que ayude a atraer la atenci\u00f3n de los clientes y finalmente incentivar el inter\u00e9s de compra en los consumidores.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"p4\"><strong>\u00bfCu\u00e1ndo utilizarla?<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Productos con alta lealtad a la marca<\/li><\/ul>\n\n\n\n<p>De esta manera el consumidor sabr\u00e1 diferenciar el producto de la competencia.<\/p>\n\n\n\n<p><strong>Te puede interesar<\/strong>: <a href=\"https:\/\/kioongo.com\/marketing\/noticias-de-marketing\/conoce-todo-acerca-de-los-anuncios-personalizados\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conoce Todo Acerca De Los Anuncios Personalizados<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"p5\"><strong>Diferencias entre las estrategias Push y Pull<\/strong><\/h3>\n\n\n\n<p>Las estrategias de Push son para llevar el producto al consumidor, mientras que las estrategias de pull son para atraer al consumidor al producto.<\/p>\n\n\n\n<p>Estrategias Push utiliza la fuerza de ventas para promover y distribuir el producto o servicio y las estrategias Pull hacen uso de publicidad, promociones para incentivar el inter\u00e9s de los consumidores.<\/p>\n\n\n\n<p>Una estrategia Push no es percibidas por los consumidores a diferencia de la estragia Pull la cual se comunica directamente al consumidor final.<\/p>\n\n\n\n<p>Dependiendo el objetivo a alcanzar, es la estrategia que se debe utilizar para lograrlo, estas estrategias se pueden utilizar en conjunto si se saben equilibrar .<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las estrategias de Push y Pull son utilizada en marketing para poder dar a conocer la marca, atraer a la audiencia o incentivar la compra. Tabla de contenido :Estrategia Push\u00bfCu\u00e1ndo utilizarla?Estrategia Pull\u00bfCu\u00e1ndo utilizarla?Diferencias entre las estrategias Push y Pull Existen varias estrategias en el \u00e1mbito del marketing dos de ellas son: estrategia Push y Pull [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7302,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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