{"id":7330,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=7330"},"modified":"2026-01-22T16:38:40","modified_gmt":"2026-01-22T22:38:40","slug":"terminos-de-marketing-digital-indispensables","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/terminos-de-marketing-digital-indispensables\/","title":{"rendered":"T\u00e9rminos de marketing digital indispensables"},"content":{"rendered":"\n

Existen gran variedad de t\u00e9rminos de marketing digital que son esenciales para obtener los resultados deseados.<\/h2>\n\n\n\n
T\u00e9rminos de marketing digital<\/a><\/amp-story-player><\/div>\n\n\n\n

Existen gran variedad de t\u00e9rminos de marketing digital que son esenciales hoy en d\u00eda, ya que no solo se deben conocer, se deben saber aplicar a las estrategias de marketing online para obtener los resultados deseados.<\/p>\n\n\n\n

Contenido:
Lista de t\u00e9rminos de marketing online:<\/a>
A\/B test<\/a>
Chatbots<\/a>
Funnel<\/a>
Lead<\/a>
KPI (Key performance indicators)<\/a>
Retmarketing<\/a>
SEM (Search Engine Marketing)<\/a>
SEO (Search Engine Optimization)<\/a><\/p>\n\n\n\n

Lista de t\u00e9rminos de marketing online:<\/h2>\n\n\n\n

A\/B test<\/h3>\n\n\n\n

Estrategia para lanzar dos versiones diferentes de una misma estrategia con el fin de elegir la que mejores beneficios aporte: atracci\u00f3n del cliente, incremento de leads, retorno de inversi\u00f3n, etc.<\/p>\n\n\n\n

Chatbots<\/h3>\n\n\n\n

Programas que permite mantener una conversaci\u00f3n, ayuda a que los usuarios tengan experiencias positivas con relaci\u00f3n al servicio de una marca.<\/p>\n\n\n\n

Funnel<\/h3>\n\n\n\n

Embudo de conversi\u00f3n es una t\u00e9cnica que delimita lo que debe hacer un cliente potencial para conseguir que haga determinada actividad en una p\u00e1gina web.<\/p>\n\n\n\n

\"\"
El funnel o el embudo de conversiones<\/strong>: etapas<\/figcaption><\/figure>\n\n\n\n

Lead<\/h3>\n\n\n\n

Posibles clientes, son usuarios que dejan sus datos a trav\u00e9s de una landing page<\/a><\/strong> a cambio de obtener informaci\u00f3n o alg\u00fan beneficio, los leads pueden convertirse en clientes finales<\/p>\n\n\n\n

Te puede interesa: Aprende Porque Es Importante El Uso De Una Landing Page<\/a><\/p>\n\n\n\n

KPI (Key performance indicators)<\/h3>\n\n\n\n

Medidas clave recopiladas para evaluar si se logran los objetivos de una organizaci\u00f3n<\/p>\n\n\n\n

Este t\u00e9rmino se refiere a estad\u00edsticas de visitas, tiempo de visita en una p\u00e1gina, productos m\u00e1s solicitados, anuncios que atrajeron mayor n\u00famero de visitantes, etc<\/p>\n\n\n\n

Retmarketing<\/h3>\n\n\n\n

T\u00e9cnica de comunicaci\u00f3n con usuarios que ya han visitado el sitio web, mediante la cual se publican anuncios relacionados a las brusquedades anteriores de los visitantes o a un tema en espec\u00edfico de su inter\u00e9s<\/p>\n\n\n\n

SEM (Search Engine Marketing)<\/h3>\n\n\n\n

Se emplean estrategias, t\u00e9cnicas y herramientas de pago en buscadores, lo cual permitir\u00e1 tener un posicionamiento privilegiado a trav\u00e9s de los motores de b\u00fasqueda<\/p>\n\n\n\n

SEO (Search Engine Optimization)<\/h3>\n\n\n\n

Se emplean estrategias para aparecer en primeros lugares de b\u00fasqueda de manera org\u00e1nica
Te puede interesar:<\/strong> SEO 10 Razones Por Las Que Es Importante Para Tu Empresa<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Existen gran variedad de t\u00e9rminos de marketing digital que son esenciales para obtener los resultados deseados. Existen gran variedad de t\u00e9rminos de marketing digital que son esenciales hoy en d\u00eda, ya que no solo se deben conocer, se deben saber aplicar a las estrategias de marketing online para obtener los resultados deseados. Contenido:Lista de t\u00e9rminos […]<\/p>\n","protected":false},"author":1,"featured_media":7335,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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