{"id":8553,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=8553"},"modified":"2026-01-22T16:40:31","modified_gmt":"2026-01-22T22:40:31","slug":"que-son-y-como-funcionan-los-anuncios-en-instagram-stories","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-son-y-como-funcionan-los-anuncios-en-instagram-stories\/","title":{"rendered":"\u00bfQu\u00e9 son y c\u00f3mo funcionan los anuncios en Instagram stories?"},"content":{"rendered":"\n<p>Los Instagram Stories se han coronado como una de las principales actividades en las redes sociales. Esta inmensa popularidad ha hecho que crear anuncios en Instagram Stories se haya convertido en una herramienta publicitaria de gran impacto y econ\u00f3mica inversi\u00f3n.<\/p>\n\n\n\n<p>Estas historias son utilizadas diariamente por unos 500 millones de usuarios, superando en interacci\u00f3n tanto a Facebook como a Twitter. Y adem\u00e1s, la barrera de edad cada vez est\u00e1 m\u00e1s diluida, alojando un gran ancho de p\u00fablicos en un mismo canal.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/11\/Vende-en-Instram-1024x1024.png\" alt=\"Qu\u00e9 son y c\u00f3mo funcionan las instagram stories\" class=\"wp-image-8559\" width=\"456\" height=\"456\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/11\/Vende-en-Instram-1024x1024.png 1024w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/11\/Vende-en-Instram-300x300.png 300w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/11\/Vende-en-Instram-150x150.png 150w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/11\/Vende-en-Instram-768x768.png 768w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/11\/Vende-en-Instram-640x640.png 640w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/11\/Vende-en-Instram-96x96.png 96w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/11\/Vende-en-Instram.png 1080w\" sizes=\"(max-width: 456px) 100vw, 456px\" \/><\/figure>\n\n\n\n<p>Se ha escrito mucho y variado sobre los anuncios en las historias de Instagram. Pero, el m\u00e9todo de crearlos ha cambiado y actualmente disponemos de muchos m\u00e1s datos para ofrecer respuestas concretas. Los anuncios en Instagram Stories para empresas son un tipo de promoci\u00f3n publicitaria que nos ofrece la plataforma. Tenemos dos maneras de crearlos y activarlos: con Facebook o con la app de Instagram.<\/p>\n\n\n\n<p>A veces causa confusi\u00f3n, pero Instagram es un producto propiedad de Facebook, con lo que la marca principal que lo gestiona es esta. Nosotros os contaremos como crear el anuncio de Instagram stories desde Facebook, pero tambi\u00e9n os daremos instrucciones para hacerlo desde Instagram. Los Instagram Stories solo nos permiten utilizarlos publicitariamente en el caso que queramos redirigir a los usuarios a una web o enlace. Es decir, que tras ver la historia de Instagram visiten un destino web.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ventajas<\/h2>\n\n\n\n<p>Lo m\u00e1s importante de estos ads, es que con un presupuesto peque\u00f1o, podemos llegar a un gran n\u00famero de personas, gracias al gran uso de usuarios que tiene esta plataforma. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>El 80% de los usuarios, siguen al menos a una empresa.<\/li><li>El 59% ha usado Instagram para descubrir una marca o comprar un producto.<\/li><li>Ofrece 58 veces m\u00e1s engagement que Facebook y 150 veces m\u00e1s que Twitter.<\/li><li>Los v\u00eddeos o contenidos animados retienen m\u00e1s la atenci\u00f3n de los usuarios.<\/li><li>El 75% de los usuarios toman alguna acci\u00f3n despu\u00e9s de ver un anuncio, como ver el perfil, comentar, hacer like, enviar por mensaje directo o ir a la web.<\/li><li>Requiere una peque\u00f1a inversi\u00f3n, asumible por todo tipo de empresas y negocios, muy ajustable y adaptable.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ideas para tus instagram stories<\/h2>\n\n\n\n<p>Es muy recomendable que optemos por hacer un v\u00eddeo. El formato del v\u00eddeo, por lo general tiene mayor engagement que el resto de las opciones. Adem\u00e1s, podemos utilizar varios v\u00eddeos seguidos para mostrar distinto contenido y orientaci\u00f3n. Es muy importante la imagen y el texto solo debe ser complementario. Cuando m\u00e1s cuidada la imagen, mayor credibilidad atribuir\u00e1. <\/p>\n\n\n\n<p>Los videos no tienen porque ser narrativos. Estamos hablando de ofrecer elementos en movimiento, animados, que consigan retener la atenci\u00f3n. Podr\u00eda ser un texto entrante o una barra lateral que se desplaza. Si no tienes una idea clara de lo que podr\u00edas realizar, te recomendamos que contactes ayuda profesional para tus dise\u00f1os y focalizar tus objetivos.<\/p>\n\n\n\n<p>Vis\u00edtanos o ponte en contacto con nosotros, podemos ayudarte.&nbsp;<a href=\"https:\/\/kioongo.com\/marketing\/la-empresa\/\">https:\/\/kioongo.com\/marketing\/la-empresa\/<\/a><\/p>\n\n\n\n<p>Vis\u00edtanos en Facebook:&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/kaabmediadesign\" target=\"_blank\">facebook.com\/kaabmediadesign<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-web-stories-embed alignnone\"><a href=\"https:\/\/kioongo.com\/marketing\/web-stories\/instagram-stories\/\">Instagram stories<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Los Instagram Stories se han coronado como una de las principales actividades en las redes sociales. Esta inmensa popularidad ha hecho que crear anuncios en Instagram Stories se haya convertido en una herramienta publicitaria de gran impacto y econ\u00f3mica inversi\u00f3n. Estas historias son utilizadas diariamente por unos 500 millones de usuarios, superando en interacci\u00f3n tanto [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8557,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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