{"id":8699,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=8699"},"modified":"2026-01-22T16:40:56","modified_gmt":"2026-01-22T22:40:56","slug":"landing-page-como-estrategia-en-marketing-digital","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/landing-page-como-estrategia-en-marketing-digital\/","title":{"rendered":"Landing page como estrategia en Marketing Digital"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Las landing pages son herramientas fundamentales para el Marketing Digital. Es necesario por parte del usuario web para que pase de visitante a contacto o lead y a cliente.<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/Anclaje1\">\u00bfQu\u00e9 es una landing page?<\/a><\/li><li><a href=\"http:\/\/Anclaje2\">Importancia de una landing page en el marketing digital<\/a><\/li><li><a href=\"http:\/\/Anclaje3\">Elementos<\/a><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/11\/Landing-page-como-estrategia-de-Marketing-Digital-1024x1024.png\" alt=\"Landing page en marketing\" class=\"wp-image-8703\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/11\/Landing-page-como-estrategia-de-Marketing-Digital-1024x1024.png 1024w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/11\/Landing-page-como-estrategia-de-Marketing-Digital-300x300.png 300w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/11\/Landing-page-como-estrategia-de-Marketing-Digital-150x150.png 150w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/11\/Landing-page-como-estrategia-de-Marketing-Digital-768x768.png 768w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/11\/Landing-page-como-estrategia-de-Marketing-Digital-640x640.png 640w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/11\/Landing-page-como-estrategia-de-Marketing-Digital-96x96.png 96w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/11\/Landing-page-como-estrategia-de-Marketing-Digital.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Anclaje1\">\u00bf<strong>Qu\u00e9 es una landing page<\/strong>?<\/h2>\n\n\n\n<p>Una landing page o p\u00e1gina de aterrizaje, es un instrumento de marketing digital. Una herramienta dise\u00f1ada con un \u00fanico fin, generar una acci\u00f3n. Una acci\u00f3n por parte del usuario digital, ese que por un tiempo muy limitado se convierte en visitante de tu web. Y que como marca \u201cdeseamos\u201d\u00a0que pase de visitante a contacto.<\/p>\n\n\n\n<p>Un contacto o lead, Si has le\u00eddo bien. Porque no solo uso\u00a0la cookie para hacer remarketing; sino porque quiero que sea \u00e9l mismo, el usuario, el que deje su email. El que me proporcione los datos o informaci\u00f3n que necesito para poder trabajar en marketing online. Por tanto toda\u00a0landing es una p\u00e1gina web o \u201cone page\u201d, con un objetivo definido de conversi\u00f3n que busca\u00a0vincular al usuario con la marca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Anclaje2\"><strong>Importancia de una landing page en el marketing digital <\/strong><\/h2>\n\n\n\n<p>Imagina que tienes un producto genial que necesitas vender, lo tiene todo para ser ese producto estrella que le generar\u00e1 muchos beneficios a tu marca, ya tienes una tienda online e inviertes en publicidad en l\u00ednea con un anuncio exclusivo para la nueva adici\u00f3n en tu oferta. Pero, a pesar de que tienes un anuncio de calidad, cuando los usuarios lo ven y hacen clic son redirigidos a la p\u00e1gina de inicio de tu tienda online. Esto podr\u00eda no parecer negativo, pero lo cierto es que\u00a0<strong>est\u00e1s dejando al comprador a su suerte y brindando una atenci\u00f3n incompleta.<\/strong><\/p>\n\n\n\n<p>Es f\u00e1cil creer que si tu producto est\u00e1 en tu p\u00e1gina las ventas llegar\u00e1n por si solas, pero uno de los graves errores en marketing es,\u00a0<strong>dar por sentado que los clientes potenciales se comportar\u00e1n de la forma en la que crees.<\/strong> Nunca debes dejar a los usuarios por su cuenta cuando se trata de una campa\u00f1a publicitaria,\u00a0<strong>debes ayudarlos a seguir el camino que has demarcado para ellos<\/strong>\u00a0desde el momento en que atraes su atenci\u00f3n con tu anuncio hasta que realizan la compra, de lo contrario perder\u00e1s muchas oportunidades de conversi\u00f3n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Anclaje3\">Elementos <\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Dise\u00f1o:<\/strong>\u00a0Deben formar parte de la\u00a0identidad visual\u00a0de la marca, sin ser tratadas como una secci\u00f3n m\u00e1s del mont\u00f3n, tiene que tener un dise\u00f1o claro y atractivo y con una composici\u00f3n bien pensada. Los dise\u00f1os minimalistas son muy recomendables, es mejor evitar rebosar la p\u00e1gina de detalles innecesarios\u00a0 y<strong>\u00a0que sean los elementos m\u00e1s importantes los que reluzcan por si solos.<\/strong><\/li><li><strong>T\u00edtulos:\u00a0<\/strong>Es lo primero que leer\u00e1 el usuario, por lo que s\u00ed o si debe llamar la atenci\u00f3n y motivar a seguir leyendo, evita las frases vac\u00edas de publicidad y h\u00e1blale a tu publico objetivo con empat\u00eda.<\/li><li><strong>Subt\u00edtulos y textos:\u00a0<\/strong>Tambi\u00e9n pueden estar presentes, no deben ser muy extensos pero si lo bastante descriptivos para despejar dudas m\u00e1s comunes que puedan tener tus clientes.<\/li><li><strong>Fotos y gr\u00e1ficas:<\/strong>\u00a0Evita im\u00e1genes pixeladas, si se trata de un producto querr\u00e1s agregar las mejores fotograf\u00edas que permitan apreciarlo mejor, y si se trata de un servicio; una imagen en contexto de lo que se ofrece puede ser un buen refuerzo del mensaje.<\/li><li><strong>Video:<\/strong>\u00a0No es imprescindible pero si recomendable en los casos en que se puede aplicar, nada como mostrar en acci\u00f3n un producto para convencer a los interesados, Procura que no sea demasiado largo y que tenga una resoluci\u00f3n adecuada.<\/li><\/ul>\n\n\n\n<p>Si necesitas alg\u00fan servicio de marketing digital o deseas potencializar con una estrategia digital para tu negocio\u00a0<a href=\"https:\/\/kioongo.com\/marketing\/\">\u00a1Cont\u00e1ctanos Marketing KMD!<\/a><\/p>\n\n\n\n<div class=\"wp-block-web-stories-embed alignnone\"><a href=\"https:\/\/kioongo.com\/marketing\/web-stories\/landing-page\/\">Landing page<\/a><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las landing pages son herramientas fundamentales para el Marketing Digital. Es necesario por parte del usuario web para que pase de visitante a contacto o lead y a cliente. \u00bfQu\u00e9 es una landing page? Importancia de una landing page en el marketing digital Elementos \u00bfQu\u00e9 es una landing page? Una landing page o p\u00e1gina de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8702,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":{"telephone":"+527225054651"},"footnotes":""},"categories":[167],"tags":[325,202,443,207,229,210],"class_list":["post-8699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-y-posicionamiento-digital","tag-agencia-de-marketing-digital","tag-landingpage","tag-lead","tag-marketing-digital","tag-paginasweb","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Landing page como estrategia en Marketing Digital -<\/title>\n<meta name=\"description\" content=\"Una landing page es fundamental en el Marketing Digital. 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