{"id":8760,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=8760"},"modified":"2026-01-22T16:40:56","modified_gmt":"2026-01-22T22:40:56","slug":"brief-publicitario-de-marketing-digital-para-empresas","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/brief-publicitario-de-marketing-digital-para-empresas\/","title":{"rendered":"Brief publicitario de Marketing Digital para empresas"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Un&nbsp;brief<em>&nbsp;<\/em>es un documento usado por agencias y creativos, que sirve para conocer e identificar diferentes aspectos relacionados con la empresa-cliente para poder llevar a cabo un proyecto requerido por el cliente. <\/h3>\n\n\n\n<p>Bien sea que se trate del dise\u00f1o de identidad corporativa, una campa\u00f1a publicitaria, o elaborar material y piezas de comunicaci\u00f3n hechas con fines promocionales y de marketing, el brief publicitario tiene un papel importante.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/Anclaje1\">\u00bfQu\u00e9 es un brief de marketing digital?<\/a><\/li><li><a href=\"http:\/\/Anclaje2\">Caracter\u00edsticas<\/a><\/li><li><a href=\"http:\/\/Anclaje3\">Ventajas<\/a><\/li><li><a href=\"http:\/\/Anclaje4\">\u00bfQui\u00e9n y cuando debe realizar el briefing?<\/a><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/12\/BRIEF-2-1024x1024.png\" alt=\"Brief \" class=\"wp-image-8802\" width=\"537\" height=\"537\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/12\/BRIEF-2-1024x1024.png 1024w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/12\/BRIEF-2-300x300.png 300w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/12\/BRIEF-2-150x150.png 150w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/12\/BRIEF-2-768x768.png 768w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/12\/BRIEF-2-640x640.png 640w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/12\/BRIEF-2-96x96.png 96w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/12\/BRIEF-2.png 1080w\" sizes=\"(max-width: 537px) 100vw, 537px\" \/><figcaption>Aunque sus formatos y estilos var\u00eden, sus elementos&nbsp;siempre tendr\u00e1n una constante: mientras m\u00e1s claros sean, mejor entendimiento y mejores resultados para la empresa.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Anclaje1\">\u00bfQu\u00e9 es un brief de marketing digital?<\/h2>\n\n\n\n<p>Es un&nbsp;cuestionario que permite situar a tu cliente en su sector, sus expectativas frente al marketing digital y, en general, los datos relevantes que necesitas para conocer la empresa y elaborar la estrategia m\u00e1s adecuada para alcanzar sus objetivos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Anclaje2\">Caracter\u00edsticas<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Breve y completo:&nbsp;<\/strong>un briefing no es un recopilatorio de la historia de la marca con la que est\u00e1s tratando, pero aseg\u00farate de obtener los datos que necesitas para dise\u00f1ar una estrategia de marketing digital a partir de ellos.<\/li><li><strong>Escrito:&nbsp;<\/strong>el d\u00eda a d\u00eda nos hace tratar temas diferentes de distintos sectores y con enfoques dispares. Haz un reporte de tu visita y d\u00e9jalo por escrito. Incluso plant\u00e9ate la posibilidad de compartirlo con el interlocutor que has tenido. Siempre podr\u00e1s acudir a \u00e9l t\u00fa y cualquiera de los compa\u00f1eros implicados en el proyecto. La recomendaci\u00f3n de utilizar un CRM es m\u00e1s que evidente.<\/li><li><strong>Personalizado<\/strong>: las preguntas que se deben hacer al interlocutor. Ad\u00e1ptalas al sector que est\u00e1s tratando. A nadie le gusta que lo generalicen cuando vamos a contratar un servicio. Aunque vayas con cuestionario en mano, haz que tu cliente se sienta \u00fanico cuando le preguntas.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Anclaje3\">Ventajas<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Homogeneiza diversas ofertas que recibir\u00e1 de las agencias<\/strong>, con lo que le ser\u00e1 m\u00e1s f\u00e1cil comparar servicios y valor monetario.<\/li><li>El cliente&nbsp;<strong>ahorra tiempo a las agencias<\/strong>&nbsp;porque ya hace parte del trabajo, por tanto, est\u00e1 abaratando sus costes.<\/li><li><strong>Simplifica y estandariza la tarea de explicar la situaci\u00f3n comercial en la empresa<\/strong>&nbsp;a diferentes agencias de marketing con las que desea colaborar.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Anclaje4\">\u00bfQui\u00e9n y cuando debe realizar el brief?<\/h2>\n\n\n\n<p>En esta toma de contacto con tu cliente es importante que salgas con lo que t\u00fa necesitas para tu negocio y lo que \u00e9l necesita para el suyo. El briefing tiene que responderlo el cliente, pero piensa que estamos en plena&nbsp;transformaci\u00f3n digital&nbsp;de las empresas y muchas marcas no saben bien qu\u00e9 pueden pedir y esperar del marketing digital. \u00a1Ay\u00fadalas! Te estar\u00e1s ayudando a ti tambi\u00e9n.<\/p>\n\n\n\n<p>Lo ideal ser\u00eda que en la primera reuni\u00f3n que se mantiene con el cliente las ideas sean claras y el brief estructurado. Sin embargo, a veces no es as\u00ed porque el cliente tampoco tiene claro qu\u00e9 necesita. Pero, si son necesarias m\u00e1s conversaciones para aclarar ideas, adelante, real\u00edzalas.<\/p>\n\n\n\n<p>Si necesitas alg\u00fan servicio de marketing digital o deseas potencializar con una estrategia digital para tu negocio\u00a0<a href=\"https:\/\/kioongo.com\/marketing\/\">\u00a1Cont\u00e1ctanos Marketing KMD!<\/a><\/p>\n\n\n\n<div class=\"wp-block-web-stories-embed alignnone\"><a href=\"https:\/\/kioongo.com\/marketing\/web-stories\/brief-publicitario-2\/\">Brief Publicitario<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Un&nbsp;brief&nbsp;es un documento usado por agencias y creativos, que sirve para conocer e identificar diferentes aspectos relacionados con la empresa-cliente para poder llevar a cabo un proyecto requerido por el cliente. Bien sea que se trate del dise\u00f1o de identidad corporativa, una campa\u00f1a publicitaria, o elaborar material y piezas de comunicaci\u00f3n hechas con fines promocionales [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8829,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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