{"id":8764,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=8764"},"modified":"2026-01-22T16:41:09","modified_gmt":"2026-01-22T22:41:09","slug":"publicidad-btl-en-marketing-digital","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/publicidad-btl-en-marketing-digital\/","title":{"rendered":"Publicidad BTL en Marketing Digital"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">El Below the Line (BTL) en el campo del Marketing Digital, alcanza una cuota aun m\u00e1s variada de posibilidades para impulsar una marca de forma novedosa.<\/h3>\n\n\n\n<p>Las BTL que por su grado de creatividad y estrategia, terminan llamando la atenci\u00f3n de muchas personas. Aunque sus medios de comunicaci\u00f3n no suelen ser tradicionales ni masivos. Sin embargo, f\u00e1cilmente se viralizan y llaman poderosamente la atenci\u00f3n de muchos, porque realmente impactan de buena manera .<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/Anclaje1\">\u00bfQu\u00e9 es la Publicidad Below The Line?<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/Anclaje2\">Beneficios de la Publicidad BTL en el Marketing Digital<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Anclaje1\">\u00bfQu\u00e9 es la Publicidad Below The Line?<\/h2>\n\n\n\n<p>Below the line (BTL) es un t\u00e9rmino muy usado en el mundo de la publicidad y el marketing.&nbsp;\u00abBajo la l\u00ednea\u00bb es una t\u00e9cnica publicitaria que hace uso de&nbsp;<strong>pr\u00e1cticas comunicativas no masivas de marketing<\/strong>. Enfocadas a segmentos o nichos de mercado muy concretos. As\u00ed, tiene mucho que ver con el&nbsp;<strong>Marketing de Guerrilla<\/strong>. Es una estrategia muy vers\u00e1til, original y espont\u00e1nea. Puede llevar a cabo directamente en la calle o dentro de tu negocio, creando experiencias. Utilizando elementos del entorno para transmitir el mensaje publicitario de manera creativa y e incluso de vivencial para el transe\u00fante.<\/p>\n\n\n\n<p>Da a las marcas la posibilidad de explotar la creatividad al m\u00e1ximo para hacer llegar el mensaje al target. En toda campa\u00f1a BTL&nbsp;<strong>uno de los elementos m\u00e1s importantes debe ser el feedback<\/strong>. Trat\u00e1ndose de un modelo basado en una comunicaci\u00f3n personalizada, \u00e9sta es una forma de medir su efectividad. Por lo que aparecen campa\u00f1as totalmente interactivas que, a trav\u00e9s de medios tradicionales o digitales. Buscan una relaci\u00f3n m\u00e1s personal con el p\u00fablico al que se dirigen. Las BTL est\u00e1n al alcance de las muchas empresas que no pueden hacer frente a grandes inversiones publicitarias. Pero cuentan con una fuerte dosis de ingenio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Anclaje2\">Beneficios de la Publicidad BTL en el Marketing Digital<\/h2>\n\n\n\n<p>El&nbsp;<strong>BTL permite diferenciar el mensaje seg\u00fan target y el contexto<\/strong>&nbsp;en que convivir\u00e1 con el p\u00fablico objetivo. Y aunque esto puede parecer obvio, demasiadas veces hemos visto el mismo mensaje en ATL replicado en alguna actividad BTL. Cuando claramente eso es un desaprovechamiento tanto del medio como del mensaje enviado al p\u00fablico objetivo. \u00a1No es lo mismo mostrar un anuncio en televisi\u00f3n que ir al hogar de nuestro target, tocar timbre y pedir que interrumpa lo que hace! Es otro contexto y otras condiciones.<\/p>\n\n\n\n<p>Los&nbsp;<strong>creativos BTL<\/strong>, los&nbsp;<strong>nuevos creativos de la comunicaci\u00f3n 360\u00ba<\/strong>, son los pilares en los que se apoyan las&nbsp;<strong>estrategias de marketing<\/strong>. El arte, la tecnolog\u00eda, la viralidad, show business, caminar por la calle y toda clase de experiencia vivencial. Son disparadores \u00fanicos no solo de ideas, sino que tambi\u00e9n de nuevos medios no tradicionales de comunicaci\u00f3n. Si las acciones se realizan con eficacia y eficiencia, las&nbsp;<strong>estrategias de BTL<\/strong>&nbsp;permiten un efecto m\u00e1s certero para con su grupo objetivo. En un tiempo en el que el marketing y la publicidad han tenido que reinventarse. En varias ocasiones, el BTL ofrece aires refrescantes y propuestas que rompen con arquetipos tradicionales.<\/p>\n\n\n\n<p>Si necesitas alg\u00fan servicio de marketing digital o deseas potencializar con una estrategia digital para tu negocio&nbsp;<a href=\"https:\/\/kioongo.com\/marketing\/\">\u00a1Cont\u00e1ctanos Marketing KMD!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Below the Line (BTL) en el campo del Marketing Digital, alcanza una cuota aun m\u00e1s variada de posibilidades para impulsar una marca de forma novedosa. Las BTL que por su grado de creatividad y estrategia, terminan llamando la atenci\u00f3n de muchas personas. Aunque sus medios de comunicaci\u00f3n no suelen ser tradicionales ni masivos. Sin [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30896,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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