{"id":8833,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=8833"},"modified":"2026-01-22T16:41:09","modified_gmt":"2026-01-22T22:41:09","slug":"marketing-mix-que-son-y-para-que-sirven-las-4ps","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/marketing-mix-que-son-y-para-que-sirven-las-4ps\/","title":{"rendered":"Marketing Mix \u00bfQu\u00e9 son y para que sirven las 4Ps?"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>El marketing mix<\/strong>\u00a0es uno de los elementos cl\u00e1sicos del marketing. Se utiliza para englobar a sus cuatro componentes b\u00e1sicos:\u00a0<strong>producto, precio, distribuci\u00f3n y comunicaci\u00f3n<\/strong>.<\/h3>\n\n\n\n<p>Est\u00e1s variables del Marketing MIX, en conjunto, son clave del \u00e9xito para <strong>estrategias de mercadotecnia<\/strong>. Por ello, no deben ser tomadas a la ligera o prestarle m\u00e1s atenci\u00f3n a una que a otra.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/12\/Marketing-MIX-1024x1024.png\" alt=\"Marketing mix\" class=\"wp-image-8858\" width=\"430\" height=\"430\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/12\/Marketing-MIX-1024x1024.png 1024w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/12\/Marketing-MIX-300x300.png 300w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/12\/Marketing-MIX-150x150.png 150w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/12\/Marketing-MIX-768x768.png 768w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/12\/Marketing-MIX-640x640.png 640w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/12\/Marketing-MIX-96x96.png 96w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/12\/Marketing-MIX.png 1080w\" sizes=\"(max-width: 430px) 100vw, 430px\" \/><\/figure>\n\n\n\n<p>La mezcla de la\u00a0<strong>mercadotecnia\u00a0<\/strong>o\u00a0<em>marketing mix,\u00a0<\/em>es un concepto b\u00e1sico y fundamental. Se refiere a la estrategia que utilizan las empresas para tener\u00a0<strong>\u00e9xito en el mercado<\/strong>. Est\u00e1 basado en el<strong>\u00a0an\u00e1lisis de variables<\/strong>\u00a0(controlables) internas que seguramente habr\u00e1s escuchado, aunque no est\u00e9s del todo relacionado con el mundo de los negocios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Producto<\/strong><\/h3>\n\n\n\n<p>Es aquello que vamos a vender, ya sea tangible o intangible (bien o servicio). Su objetivo es\u00a0<strong>satisfacer los deseos y necesidades<\/strong> del target (mercado meta). Los servicios\u00a0<strong>se deben tangibilizar<\/strong>\u00a0de alguna forma, para que cliente sepa que est\u00e1 pagando por algo de valor. El producto debe tener<strong>\u00a0beneficios y caracter\u00edsticas<\/strong>, que sean pensados para mejorar la experiencia de usuario. Tambi\u00e9n debe resultar \u00a0atractivo a la vista (colores, etiquetado, etc..). y ponerse en el lugar del cliente final.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Precio<\/strong><\/h3>\n\n\n\n<p>Es la variable del marketing mix por la cual entran los ingresos de una empresa. Antes de fijar los precios de nuestros productos debemos estudiar ciertos aspectos como\u00a0<strong>el consumidor, mercado, costes, competencia, etc<\/strong>. El consumidor dictaminar\u00e1 si hemos fijado correctamente el precio. Comparar\u00e1 el valor recibido del producto adquirido, frente al precio que ha desembolsado por \u00e9l. El precio\u00a0<strong>ayuda a posicionar nuestro producto<\/strong>. Si comercializamos un producto de calidad, fijar un precio alto nos ayudar\u00e1 a reforzar su imagen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Plaza o distribuci\u00f3n<\/h3>\n\n\n\n<p>La distribuci\u00f3n es un conjunto de tareas o actividades necesarias para trasladar el producto acabado hasta los diferentes puntos de venta. Juega un papel clave en la gesti\u00f3n comercial de cualquier compa\u00f1\u00eda. Es necesario trabajar continuamente para lograr\u00a0<strong>poner el producto en manos del consumidor en el tiempo y lugar adecuado.<\/strong> Depender\u00e1 en gran parte del tipo de producto que se est\u00e9 comercializando, ya que puede ser un producto f\u00edsico u online. Habr\u00e1 que estudiar puntos relevantes como el almacenamiento, transporte, tiempos de espera, costes de env\u00edo o cantidades m\u00ednimas de pedido.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Promoci\u00f3n<\/h3>\n\n\n\n<p>Medio mediante el cual\u00a0<strong>se da a conocer el producto<\/strong>. Las v\u00edas para ejercer una buena promoci\u00f3n son realmente amplias. Las empresas cuentan hoy en d\u00eda con much\u00edsimas herramientas y medios para llegar a sus potenciales clientes. Adem\u00e1s, las empresas pueden dar a conocer como sus productos, y pueden satisfacer las necesidades de su p\u00fablico objetivo. Podemos encontrar diferentes herramientas de comunicaci\u00f3n:\u00a0<strong>venta personal, promoci\u00f3n de ventas, publicidad, marketing directo y las relaciones p\u00fablicas.<\/strong><\/p>\n\n\n\n<p>Si necesitas alg\u00fan servicio de marketing digital o deseas potencializar con una estrategia digital para tu negocio\u00a0<a href=\"https:\/\/kioongo.com\/marketing\/\">\u00a1Cont\u00e1ctanos Marketing KMD!<\/a><\/p>\n\n\n\n<p>Vis\u00edtanos en Facebook:&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/kaabmediadesign\" target=\"_blank\">facebook.com\/kaabmediadesign<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img decoding=\"async\" src=\"https:\/\/www.grupoendor.com\/wp-content\/uploads\/2018\/06\/casita-01-150x150.png\" alt=\"plaza-marketing-mix\" class=\"wp-image-4310\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-web-stories-embed alignnone\"><a href=\"https:\/\/kioongo.com\/marketing\/web-stories\/marketing-mix\/\">Marketing MIX <\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>El marketing mix\u00a0es uno de los elementos cl\u00e1sicos del marketing. Se utiliza para englobar a sus cuatro componentes b\u00e1sicos:\u00a0producto, precio, distribuci\u00f3n y comunicaci\u00f3n. Est\u00e1s variables del Marketing MIX, en conjunto, son clave del \u00e9xito para estrategias de mercadotecnia. Por ello, no deben ser tomadas a la ligera o prestarle m\u00e1s atenci\u00f3n a una que a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8838,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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