{"id":9253,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=9253"},"modified":"2026-01-22T16:41:44","modified_gmt":"2026-01-22T22:41:44","slug":"diferencias-entre-social-media-manager-y-community-manager","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/diferencias-entre-social-media-manager-y-community-manager\/","title":{"rendered":"Diferencias entre social media manager y community manager"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Muchas empresas no saben la diferencia entre el social media manager y community manager. A pesar de que son muy parecidos y deben trabajar en conjunto, cada uno debe tener distintas responsabilidades.<\/h2>\n\n\n\n<p>Quiz\u00e1, muchas personas llevan a cabo tareas de Social Media Manager sin saberlo, esa tambi\u00e9n es<strong>&nbsp;la realidad de la mayor\u00eda de Community Manager<\/strong>.&nbsp;Adem\u00e1s, due\u00f1os de su propio negocio, emprendedores, bloggers, y personas que tratan de<strong>&nbsp;usar redes sociales para relacionar su empresa, marca, producto, proyecto o ideal con un p\u00fablico determinado<\/strong>. Para crear una comunidad y obtengan ventas, suscriptores, fans, \u201crecomendadores\u201d, voluntarios, etc.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/12\/Acercate-a-cada-cliente-con-la-idea-de-ayudarlo-resolverle-su-problema-o-lograr-su-meta-y-no-para-venderle-un-producto-o-servicio-\u2013-Brian-Tracy-4-1024x1024.png\" alt=\"Diferencias entre social media manager y community manager\" class=\"wp-image-9291\" width=\"511\" height=\"511\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/12\/Acercate-a-cada-cliente-con-la-idea-de-ayudarlo-resolverle-su-problema-o-lograr-su-meta-y-no-para-venderle-un-producto-o-servicio-\u2013-Brian-Tracy-4-1024x1024.png 1024w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/12\/Acercate-a-cada-cliente-con-la-idea-de-ayudarlo-resolverle-su-problema-o-lograr-su-meta-y-no-para-venderle-un-producto-o-servicio-\u2013-Brian-Tracy-4-300x300.png 300w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/12\/Acercate-a-cada-cliente-con-la-idea-de-ayudarlo-resolverle-su-problema-o-lograr-su-meta-y-no-para-venderle-un-producto-o-servicio-\u2013-Brian-Tracy-4-150x150.png 150w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/12\/Acercate-a-cada-cliente-con-la-idea-de-ayudarlo-resolverle-su-problema-o-lograr-su-meta-y-no-para-venderle-un-producto-o-servicio-\u2013-Brian-Tracy-4-768x768.png 768w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/12\/Acercate-a-cada-cliente-con-la-idea-de-ayudarlo-resolverle-su-problema-o-lograr-su-meta-y-no-para-venderle-un-producto-o-servicio-\u2013-Brian-Tracy-4-640x640.png 640w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/12\/Acercate-a-cada-cliente-con-la-idea-de-ayudarlo-resolverle-su-problema-o-lograr-su-meta-y-no-para-venderle-un-producto-o-servicio-\u2013-Brian-Tracy-4-96x96.png 96w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/12\/Acercate-a-cada-cliente-con-la-idea-de-ayudarlo-resolverle-su-problema-o-lograr-su-meta-y-no-para-venderle-un-producto-o-servicio-\u2013-Brian-Tracy-4.png 1080w\" sizes=\"(max-width: 511px) 100vw, 511px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/Anclaje1\">Social Media manager&nbsp;y&nbsp;Community manager&nbsp;\u00bfCu\u00e1les son sus objetivos?<\/a><\/li><li><a href=\"http:\/\/Anclaje2\">Funciones&nbsp;del Social Media Manager<\/a><\/li><li><a href=\"http:\/\/Anclaje3\">Funciones del Community Manager<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Anclaje1\"><strong>Social Media manager&nbsp;y&nbsp;Community manager&nbsp;\u00bfCu\u00e1les son sus objetivos?<\/strong><\/h3>\n\n\n\n<p>En Internet se dicen muchas cosas acerca de las responsabilidades y objetivos de ambos profesionales y se insiste en que cada uno de ellos busca cosas distintas. Mientras los objetivos del&nbsp;<em>Social Media manager<\/em>&nbsp;son que la audiencia le guste el contenido, el&nbsp;<em>Community manager<\/em>&nbsp;busca que usuarios de redes sociales interact\u00faen entre ellos. Sin embargo, <strong>todo el equipo de trabajo de redes sociales tiene el mismos objetivo general<\/strong>, pero cada quien aporta a su manera. El&nbsp;<em>Social Media manager<\/em>, tiene un conocimiento m\u00e1s amplio de la audiencia que quiere comprometer, ayuda a&nbsp;<strong>crear el contenido que sea atractivo para esa audiencia<\/strong>, pues sabe lo que busca.<\/p>\n\n\n\n<p>El&nbsp;<em>Community manager<\/em>&nbsp;quiz\u00e1 no sepa mucho de la audiencia espec\u00edfica, pero si tiene habilidades para que los usuarios, una vez que se encuentren en un punto com\u00fan,&nbsp;<strong>comiencen a hablar entre ellos<\/strong>. Encontrar diferencias entre estas profesiones a primera vista es m\u00e1s dif\u00edcil de lo que te imaginas, sobre todo en M\u00e9xico, ya que son t\u00e9rminos que reci\u00e9n se han agregado a nuestra cultura empresarial. Debes saber que tanto un Community Manager como un Social Media Manager se enfocan en la comunicaci\u00f3n de la empresa. A trav\u00e9s de redes sociales, sin embargo, es importante se\u00f1alar que cada uno desempe\u00f1a un papel distinto dentro del proceso comunicativo<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Anclaje2\"><strong>Funciones&nbsp;del Social Media Manager<\/strong><\/h3>\n\n\n\n<p>El Social Media Manager se encarga de crear un plan estrat\u00e9gico para Social Media, no solo tiene incre\u00edbles habilidades de comunicaci\u00f3n. Tambi\u00e9n est\u00e1 en sinton\u00eda con el esp\u00edritu de la marca pues es quien se encarga de manifestar la personalidad de la misma en las redes, construir comunidad con la audiencia y crear conexi\u00f3n entre la empresa y sus seguidores. y elaborar un estudio de mercado y llevar a cabo las siguientes tareas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>An\u00e1lisis de la eficiencia del plan estrat\u00e9gico.<\/li><li>Definir estrategias de contenido.<\/li><li>Coordinaci\u00f3n de estrategias.<\/li><li>Segmentaci\u00f3n de p\u00fablico.<\/li><li>Toma de decisiones.<\/li><li>Definir y segmentar el usuario o \u201cmarketing persona\u201d.<\/li><li>Seleccionar qu\u00e9 herramientas y apps se utilizar\u00e1n para llevar a cabo las tareas.<\/li><li>Administrar y controlar los presupuestos.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Anclaje3\"><strong>Funciones del Community Manager<\/strong><\/h3>\n\n\n\n<p>El Community Manager, es el encargado de crear p\u00e1ginas en plataformas de social media seleccionadas en la estrategia y publicar el contenido en estas. Adem\u00e1s, monitoriza interacciones de seguidores hacia la marca, escucharlos y responder a sus comentarios y consultas, crear un espacio de comunicaci\u00f3n, participaci\u00f3n y colaboraci\u00f3n. Y tareas como:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Participar del dise\u00f1o de la estrategia de redes.&nbsp;<\/li><li>Redacci\u00f3n de contenido.<\/li><li>Hacer frente a crisis de reputaci\u00f3n.<\/li><li>Elaboraci\u00f3n de informes.<\/li><li>Identificar, cultivar y reforzar relaciones con los influenciadores de la marca.<\/li><li>Gestionar la reputaci\u00f3n online de la marca y consolidar el branding de la misma.<\/li><li>Escuchar e interactuar con la comunidad, esto incluye la atenci\u00f3n al cliente.<\/li><li>Representar los valores de la empresa.<\/li><li>Seguimiento de las tendencias online.<\/li><\/ul>\n\n\n\n<p><a href=\"https:\/\/kioongo.com\/marketing\/\">\u00a1Cont\u00e1ctanos Marketing KMD!<\/a>\u00a0Vis\u00edtanos en Facebook:\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/kaabmediadesign\" target=\"_blank\">facebook.com\/kaabmediadesign<\/a><\/p>\n\n\n\n<div class=\"wp-block-web-stories-embed alignnone\"><a href=\"https:\/\/kioongo.com\/marketing\/web-stories\/estrategias-para-atraer-clientes-potenciales\/\">Diferencias entre social media manager y community manager <\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Muchas empresas no saben la diferencia entre el social media manager y community manager. A pesar de que son muy parecidos y deben trabajar en conjunto, cada uno debe tener distintas responsabilidades. Quiz\u00e1, muchas personas llevan a cabo tareas de Social Media Manager sin saberlo, esa tambi\u00e9n es&nbsp;la realidad de la mayor\u00eda de Community Manager.&nbsp;Adem\u00e1s, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9297,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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