{"id":9262,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=9262"},"modified":"2026-01-22T16:41:44","modified_gmt":"2026-01-22T22:41:44","slug":"en-que-consiste-una-estrategia-de-marketing-360","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/en-que-consiste-una-estrategia-de-marketing-360\/","title":{"rendered":"\u00bfEn qu\u00e9 consiste una estrategia de marketing 360\u00b0?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Existe un tipo de estrategia de marketing muy global que a\u00fana distintas acciones de diferentes sectores del marketing, al que llamamos&nbsp;marketing 360\u00ba<\/h2>\n\n\n\n<p>La premisa de esta fase de mercadotecnia radica en ganar apoyo y confianza del consumidor, adem\u00e1s, de cliente de una marca, tambi\u00e9n como su embajador. Para lograr la fidelizaci\u00f3n, deben detectarse h\u00e1bitos del consumidor y <strong>prepararse para abordarlo en cualquier etapa<\/strong>&nbsp;del&nbsp;<strong>proceso de decisi\u00f3n de compra<\/strong>. Pero no s\u00f3lo eso, las empresas tienen que estar preparadas para&nbsp;<strong>sorprender a sus compradores<\/strong> con el marketing 360\u00b0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/12\/Acercate-a-cada-cliente-con-la-idea-de-ayudarlo-resolverle-su-problema-o-lograr-su-meta-y-no-para-venderle-un-producto-o-servicio-\u2013-Brian-Tracy-1-1024x1024.png\" alt=\"\u00bfEn qu\u00e9 consiste una estrategia de marketing 360?\" class=\"wp-image-9285\" style=\"width:477px;height:477px\" width=\"477\" height=\"477\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/12\/Acercate-a-cada-cliente-con-la-idea-de-ayudarlo-resolverle-su-problema-o-lograr-su-meta-y-no-para-venderle-un-producto-o-servicio-\u2013-Brian-Tracy-1-1024x1024.png 1024w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/12\/Acercate-a-cada-cliente-con-la-idea-de-ayudarlo-resolverle-su-problema-o-lograr-su-meta-y-no-para-venderle-un-producto-o-servicio-\u2013-Brian-Tracy-1-300x300.png 300w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/12\/Acercate-a-cada-cliente-con-la-idea-de-ayudarlo-resolverle-su-problema-o-lograr-su-meta-y-no-para-venderle-un-producto-o-servicio-\u2013-Brian-Tracy-1-150x150.png 150w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/12\/Acercate-a-cada-cliente-con-la-idea-de-ayudarlo-resolverle-su-problema-o-lograr-su-meta-y-no-para-venderle-un-producto-o-servicio-\u2013-Brian-Tracy-1-768x768.png 768w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/12\/Acercate-a-cada-cliente-con-la-idea-de-ayudarlo-resolverle-su-problema-o-lograr-su-meta-y-no-para-venderle-un-producto-o-servicio-\u2013-Brian-Tracy-1-640x640.png 640w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/12\/Acercate-a-cada-cliente-con-la-idea-de-ayudarlo-resolverle-su-problema-o-lograr-su-meta-y-no-para-venderle-un-producto-o-servicio-\u2013-Brian-Tracy-1-96x96.png 96w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/12\/Acercate-a-cada-cliente-con-la-idea-de-ayudarlo-resolverle-su-problema-o-lograr-su-meta-y-no-para-venderle-un-producto-o-servicio-\u2013-Brian-Tracy-1.png 1080w\" sizes=\"(max-width: 477px) 100vw, 477px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/Anclaje1\">\u00bfQu\u00e9 son las estrategias de marketing 360\u00b0?<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/Anclaje2\">Elementos de una estrategia de marketing 360\u00b0<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/Anclaje3\">Beneficios del Marketing 360\u00b0<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Anclaje1\">\u00bfQu\u00e9 son las estrategias de marketing 360\u00b0?<\/h2>\n\n\n\n<p>Incluye un<strong>&nbsp;conjunto de acciones<\/strong>&nbsp;que, de manera global, busca <strong>posicionar a la empresa lo mejor posible<\/strong>&nbsp;y alcanzar objetivos de la marca. Este tipo de estrategias de marketing no incluyen \u00fanicamente acciones SEO, SEM o SMO por separado. Sino que se centra en programar&nbsp;<strong>acciones de distintas \u00e1reas<\/strong>&nbsp;para que, de manera conjunta, consigan un resultado \u00f3ptimo. Una&nbsp;<strong>estrategia de marketing 360\u00ba<\/strong>&nbsp;puede utilizar&nbsp;<strong>diferentes medios y canales<\/strong>&nbsp;de manera paralela para conseguir sus objetivos. De hecho, este tipo de estrategias puede (y casi dir\u00edamos que \u2018debe\u2019) centrarse tanto en el plano online como en el offline.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Anclaje2\">Elementos de una estrategia de marketing 360\u00b0<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Eventos:<\/strong> Aquellos que invitan a personas a participar, como patrocinar un evento deportivo o entretenimiento y dar a conocer el producto, servicio o empresa.<\/li>\n\n\n\n<li><strong>Sitio Web<\/strong>: presente en toda estrategia de Marketing 360, es una manera de que estos lleguen a posibles clientes que usan internet.<\/li>\n\n\n\n<li><strong>Medios tradicionales<\/strong>: avisos publicitarios en peri\u00f3dicos, comerciales para televisi\u00f3n, cu\u00f1as de radio, vallas de promoci\u00f3n, siguen ofreciendo las caracter\u00edsticas de siempre.<\/li>\n\n\n\n<li><strong>Redes Sociales<\/strong>: Empresas que pretendan llegar a posibles clientes y cualquier meta a lograr con una estrategia de marketing debe tener presencia en redes sociales.<\/li>\n\n\n\n<li><strong>Optimizaci\u00f3n para buscadores<\/strong>: muchas personas usan Internet, pero tambi\u00e9n existen muchas empresas que tambi\u00e9n las usan para posicionarse. Por lo que no es f\u00e1cil destacar entre todas ellas, por eso se recurre a estrategias que se complementan entre s\u00ed.<\/li>\n\n\n\n<li><strong>El SEO<\/strong>: Busca posicionar un sitio web en internet por medio de la optimizaci\u00f3n de ciertos par\u00e1metros como el uso de etiquetas. La creaci\u00f3n de contenidos y otros elementos que sirven para que los usuarios encuentren tu sitio web a la hora de navegar en internet.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Anclaje3\">Beneficios del Marketing 360\u00b0<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Aumenta la confianza en todo<\/strong> <strong>aspecto<\/strong>. Parte de la comunicaci\u00f3n 360\u00b0, la confianza y autoestima de trabajadores se ve reforzada al sentir el apoyo de l\u00edderes y su inter\u00e9s por ellos. <\/li>\n\n\n\n<li><strong>Mejora la cultura de la empresa<\/strong>. Al sentir suyos los valores corporativos, confianza, implicaci\u00f3n y compromiso de trabajadores lleva a perfeccionar la cultura organizacional.<\/li>\n\n\n\n<li><strong>Mejora la retenci\u00f3n de&nbsp;clientes<\/strong>. Otorga coherencia y consistencia a informaci\u00f3n&nbsp;y mensajes de la compa\u00f1\u00eda, homogeniz\u00e1ndolos&nbsp;para&nbsp;sus diferentes p\u00fablicos.<\/li>\n\n\n\n<li><strong>Identifica nuevas oportunidades.<\/strong>&nbsp;Al integrar todos los canales en uno, el marketing hol\u00edstico permite dar a conocer el estado de relaciones con grupos de inter\u00e9s. <\/li>\n\n\n\n<li><strong>Sube el volumen de ventas y potencia la venta cruzada<\/strong>. Al relacionar mensajes con necesidades&nbsp;particulares&nbsp;de&nbsp;cada&nbsp;audiencia,&nbsp;se incrementan el impacto,&nbsp;significado y personalizaci\u00f3n de acciones.<\/li>\n\n\n\n<li><strong>Alinea los objetivos y actividades a realizar.<\/strong> Posibilita que todos los servicios, procesos, comunicaciones y otras actividades comerciales est\u00e9n dirigidas hacia un objetivo com\u00fan.<\/li>\n<\/ol>\n\n\n\n<p><a href=\"https:\/\/kioongo.com\/marketing\/\">\u00a1Cont\u00e1ctanos Marketing KMD!<\/a>&nbsp;Podemos ayudarte; vis\u00edtanos en Facebook:&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/kaabmediadesign\" target=\"_blank\">facebook.com\/kaabmediadesign<\/a><\/p>\n\n\n\n<div class=\"wp-block-web-stories-embed alignnone\"><a href=\"https:\/\/kioongo.com\/marketing\/web-stories\/marketing-360\/\">marketing 360\u00b0<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Existe un tipo de estrategia de marketing muy global que a\u00fana distintas acciones de diferentes sectores del marketing, al que llamamos&nbsp;marketing 360\u00ba La premisa de esta fase de mercadotecnia radica en ganar apoyo y confianza del consumidor, adem\u00e1s, de cliente de una marca, tambi\u00e9n como su embajador. Para lograr la fidelizaci\u00f3n, deben detectarse h\u00e1bitos del [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30941,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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