{"id":9584,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=9584"},"modified":"2026-01-22T16:41:56","modified_gmt":"2026-01-22T22:41:56","slug":"crisis-en-redes-sociales-este-2021","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/crisis-en-redes-sociales-este-2021\/","title":{"rendered":"Crisis en redes sociales este 2021"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-left\">Navegar en un panorama cada vez m\u00e1s cambiante, se torna crecientemente complicado tras&nbsp;un a\u00f1o que ha redefinido estas plataformas en un mundo cada vez m\u00e1s digital. Te mostraremos la crisis de las redes sociales de este 2021&#8230;<\/h2>\n\n\n\n<p>Cuando se trata de enfrentar una crisis de nuestra marca o servicio en redes sociales, la prevenci\u00f3n es fundamental. Por ello, debemos contar con un plan de crisis actualizado y, por supuesto, desarrollar posibles estrategias para enfrentarlo de manera efectiva.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/Anclaje1\">\u00bfSabes identificar una crisis en redes sociales?<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/Anclaje2\">\u00bfC\u00f3mo manejar una crisis en redes sociales este 2021?<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/Anclaje3\">\u00bfQu\u00e9 debe incluir un plan para este 2021?<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Anclaje1\">\u00bfSabes c\u00f3mo identificar una crisis en redes sociales?<\/h2>\n\n\n\n<p>Una crisis se caracteriza por una asimetr\u00eda en el volumen de la informaci\u00f3n, es decir, que t\u00fa manejes la misma informaci\u00f3n que el resto de la audiencia (cuando t\u00fa deber\u00edas tener la batuta en esto o incluso anticiparte) y lo grave, es que no sepas qu\u00e9 esta sucediendo. Otra caracter\u00edstica, en especial en marcas que suelen estar \u201cen la mira\u201d, es cuando aparece una nueva l\u00ednea de cr\u00edtica distinta a la usual. Una crisis en redes sociales se desencadena cuando adem\u00e1s problemas \u00abcomunes\u00bb comienzan a aparecer menciones negativas con una tem\u00e1tica distinta a la habitual. Existen tambi\u00e9n medidas de c\u00e1lculo para determinar si est\u00e1s ante una crisis: si te encuentras con m\u00e1s de cinco menciones negativas por hora puedes hacer un informe, pero si se trata de m\u00e1s de diez menciones negativas se trata definitivamente de un escenario de crisis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Anclaje2\">\u00bfC\u00f3mo manejar una crisis en redes sociales este 2021?<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Prevenci\u00f3n ante todo.<\/strong> Toma en cuenta que en alg\u00fan momento tu marca sufrir\u00e1 una crisis online, y no solo basta actuar con rapidez, hay que hacerlo con inteligencia y respeto.<\/li>\n\n\n\n<li><strong>Eval\u00faa.<\/strong> Revisa tus estrategias, objetivos y logros, puesto que, una cuenta bien monitoreada puede \u201csentir\u201d cuando una crisis est\u00e1 por ocurrir o en estado incipiente.<\/li>\n\n\n\n<li><strong>El valor de la experiencia<\/strong>. Un Community Manager profesional y con experiencia sabr\u00e1 lidiar con comentarios o menciones negativas y crisis. Adem\u00e1s de la experiencia, el CM debe estar en comuni\u00f3n con tu marca:  alineado con su esp\u00edritu o personalidad, conocerla en profundidad y, sobre todo, estimar y valorar a tu audiencia.<\/li>\n\n\n\n<li><strong>Las reglas claras. <\/strong>Dejar expl\u00edcitas las \u201creglas de la casa\u201d te da argumentos para luego se\u00f1alar conductas que han violado estas normas. Y de este modo, tu respuesta o reacci\u00f3n no corresponde a un impulso si no a una pol\u00edtica de empresa.<\/li>\n\n\n\n<li><strong>El plan<\/strong>. Es vital que tengas un plan de crisis de redes porque en internet las noticias se propagan con gran velocidad y no puedes esperar a tener un problema en marcha para reci\u00e9n pensar qu\u00e9 hacer.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Anclaje3\">\u00bfQu\u00e9 debe incluir un plan para este 2021?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gu\u00eda para identificar el tipo y la magnitud de la crisis. \u00bfCu\u00e1l es la pol\u00edtica global de la empresa en cuestiones de redes sociales?<\/li>\n\n\n\n<li>Roles y responsabilidades de cada departamento de la empresa. \u00bfA qui\u00e9nes contactar ante determinados escenarios y horarios (noches o fines de semana?<\/li>\n\n\n\n<li>Informaci\u00f3n de contacto (tel\u00e9fono y correo personal) de colaboradores claves de la empresa: propietario o director general, director de marketing, responsable de redes, departamento de atenci\u00f3n al cliente, encargados de Relaciones P\u00fablicas, Recursos humanos y \u00e1rea legal (si existiese).<\/li>\n\n\n\n<li>Proceso a seguir para la aprobaci\u00f3n de los mensajes que se publicar\u00e1n en redes.<\/li>\n\n\n\n<li>Un comunicado o comunicaci\u00f3n modelo pre aprobado en caso de crisis.<\/li>\n\n\n\n<li>Plan de comunicaci\u00f3n interna y externa: c\u00f3mo se va a comunicar la crisis dentro y fuera de la empresa.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/kioongo.com\/marketing\/\">\u00a1Cont\u00e1ctanos Marketing KMD!<\/a>&nbsp;O vis\u00edtanos en Facebook:&nbsp;<a href=\"https:\/\/www.facebook.com\/kaabmediadesign\" rel=\"noreferrer noopener\" target=\"_blank\">facebook.com\/kaabmediadesign<\/a>&nbsp;Podemos ayudarte\u2026<\/p>\n\n\n\n<div class=\"wp-block-web-stories-embed alignnone\"><a href=\"https:\/\/kioongo.com\/marketing\/web-stories\/crisis-en-redes-sociales\/\">crisis en redes sociales<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Navegar en un panorama cada vez m\u00e1s cambiante, se torna crecientemente complicado tras&nbsp;un a\u00f1o que ha redefinido estas plataformas en un mundo cada vez m\u00e1s digital. Te mostraremos la crisis de las redes sociales de este 2021&#8230; Cuando se trata de enfrentar una crisis de nuestra marca o servicio en redes sociales, la prevenci\u00f3n es [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30976,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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