{"id":9586,"date":"2026-01-22T10:00:16","date_gmt":"2026-01-22T16:00:16","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=9586"},"modified":"2026-01-22T14:51:41","modified_gmt":"2026-01-22T20:51:41","slug":"aspectos-que-no-deben-faltar-en-tus-contratos-de-marketing","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/aspectos-que-no-deben-faltar-en-tus-contratos-de-marketing\/","title":{"rendered":"Aspectos que no deben faltar en tus contratos de Marketing"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Tu contrato de Marketing influye en la confianza de un nuevo cliente \u00abpotencial\u00bb, demostrarle que eres una empresa seria, transparente, que cumple con la normativa aplicable al sector del marketing.<\/h2>\n\n\n\n<p>En el&nbsp;contrato de servicios de marketing digital&nbsp;la empresa de marketing digital o profesional de dicha \u00e1rea&nbsp;se obliga con respecto a su cliente&nbsp;a realizar una serie de servicios a cambio de un importe econ\u00f3mico establecido y aceptado por ambas partes.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/Anclaje1\">\u00bfPor qu\u00e9 es importante el contrato?<\/a><\/li><li><a href=\"http:\/\/Anclaje2\">Aspectos que no deben faltar en el presupuesto para refrendar tus contratos de Marketing<\/a><\/li><li><a href=\"http:\/\/Anclaje3\">\u00bfQu\u00e9 debe tener un contrato de Marketing?<\/a><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/01\/CONTRATO-EN-EL-SECTOR-DEL-MARKETING-1024x1024.png\" alt=\"contrato de marketing\" class=\"wp-image-9616\" width=\"498\" height=\"498\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/01\/CONTRATO-EN-EL-SECTOR-DEL-MARKETING-1024x1024.png 1024w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/01\/CONTRATO-EN-EL-SECTOR-DEL-MARKETING-300x300.png 300w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/01\/CONTRATO-EN-EL-SECTOR-DEL-MARKETING-150x150.png 150w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/01\/CONTRATO-EN-EL-SECTOR-DEL-MARKETING-768x768.png 768w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/01\/CONTRATO-EN-EL-SECTOR-DEL-MARKETING-640x640.png 640w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/01\/CONTRATO-EN-EL-SECTOR-DEL-MARKETING-96x96.png 96w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/01\/CONTRATO-EN-EL-SECTOR-DEL-MARKETING.png 1080w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Anclaje1\">\u00bfPor qu\u00e9 es importante el contrato?<\/h2>\n\n\n\n<p>Ofrecer al cliente&nbsp;<strong>un contrato es una garant\u00eda de que est\u00e1 ante un profesional serio<\/strong>. Adem\u00e1s, supone una garant\u00eda jur\u00eddica para ambas partes, quedando reflejado de forma inequ\u00edvoca los servicios que se prestan, lo que queda excluido, el importe, forma de pago o cualquier otro aspecto que alguna de las dos partes quiera hacer constar. Aunque sea v\u00e1lido un acuerdo verbal,&nbsp;<strong>optemos por cerrar el acuerdo por escrito en un documento \u2013 contrato<\/strong>&nbsp;\u2013 que deber\u00e1n firmar ambas partes en cada una hoja. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Anclaje2\">Aspectos que no deben faltar en el presupuesto para refrendar tus contratos de Marketing<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Fecha de emisi\u00f3n y datos fiscales<\/strong>&nbsp;de la empresa que lo emite.<\/li><li><strong>Periodo de validez.<\/strong>&nbsp;Promedio de 30 d\u00edas, que muchas veces pasamos por alto. Si alguien pide un presupuesto, debe saber que esa oferta tiene un tiempo de validez determinado. Dentro de seis meses, o incluso menos, no tiene porqu\u00e9 estar vigente.<\/li><li>S<strong>ervicios ofertados.<\/strong>&nbsp;Procura ser lo m\u00e1s concreto posible, por ejemplo, si ofertas un servicio de social media manager, especifica las redes sociales que se van a trabajar, con qu\u00e9 frecuencia y que tipo de contenido se va a publicar, si se realizar\u00e1n sorteos u otro tipo de acciones&nbsp;promocionales, cu\u00e1ntas y de qu\u00e9 tipo, si incluir\u00e1 o no estrategias de marketing social media o informe mensual de resultados, por citar s\u00f3lo algunos conceptos.<\/li><li><strong>Lo que no se incluye.<\/strong>&nbsp;Indicar qu\u00e9 no est\u00e1 contemplado&nbsp;y que puede que sea necesario para poder desarrollar con \u00e9xito el trabajo: inversi\u00f3n para publicidad, compra de im\u00e1genes, dise\u00f1o de creatividades, traducciones\u2026 &nbsp;De esta forma evitaremos \u201csorpresas\u201d para el cliente o tener que asumir costes que no nos corresponden.<\/li><li><strong>El coste por el servicio.<\/strong>&nbsp;Indica el importe del coste en la moneda del pa\u00eds, e impuestos que se deben aplicar. En caso de que el coste sea por mensualidades, indica que se trata de honorarios mensuales y si existe una contrataci\u00f3n m\u00ednima, especif\u00edcalo.<\/li><li><strong>Forma de pago.<\/strong>&nbsp;Explica en el presupuesto cu\u00e1ndo se deber\u00e1 abonar la factura: por adelantado, 50% a la aceptaci\u00f3n del presupuesto y 50% a la finalizaci\u00f3n del proyecto, a fecha factura o a los 30 d\u00edas. No se puede&nbsp;pagar a m\u00e1s 60 d\u00edas seg\u00fan nuestra legislaci\u00f3n.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Anclaje3\">\u00bfQu\u00e9 debe tener un contrato de Marketing?<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Fecha y lugar<\/strong>\u00a0de la rubrica del contrato.<\/li><li><strong>Datos de las partes contratantes<\/strong>. Raz\u00f3n social de la empresa, c\u00f3digo de identificaci\u00f3n fiscal, direcci\u00f3n postal y datos de personas f\u00edsicas que firman el contrato.<\/li><li><strong>Acortar el servicio prestado de forma clara, precisa y inequ\u00edvoca<\/strong>, dejando claro qu\u00e9 no se incluye y que en caso de solicitarse, deber\u00e1 presupuestarse a parte.<\/li><li>La\u00a0<strong>valoraci\u00f3n econ\u00f3mica pactada\u00a0de los servicios a prestar<\/strong>, indicando los impuestos a aplicar, el montante mensual y anual.<\/li><li><strong>La forma de pago<\/strong>. Puede facturarse un porcentaje al aceptarse el presupuesto, el resto al finalizar el proyecto, a fecha factura a mes vencido, a 30 \u00f3 60 d\u00edas a fecha factura, y si ser\u00e1 mediante domiciliaci\u00f3n bancaria, transferencia bancaria, tal\u00f3n o efectivo.<\/li><li><strong>El periodo de vigencia del contrato<\/strong>, que puede ser por un periodo determinado acotado por la fecha de inicio y de finalizaci\u00f3n con posibilidad de ser prolongado si ambas partes as\u00ed lo acuerdan, o por finalizaci\u00f3n del proyecto. Es importante se\u00f1alar si existe alguna\u00a0penalizaci\u00f3n en caso de incumplimiento del periodo del contrato\u00a0por alguna de las dos partes, sin previo aviso o de forma contraria a lo acordado.<\/li><li><strong>Firma de ambas partes.<\/strong>\u00a0Sin la rubrica de las partes contratantes, el contrato no tendr\u00e1 validez jur\u00eddica.<\/li><\/ul>\n\n\n\n<p><a href=\"https:\/\/kioongo.com\/marketing\/\">\u00a1Cont\u00e1ctanos Marketing KMD!<\/a>&nbsp;O vis\u00edtanos en Facebook:&nbsp;<a href=\"https:\/\/www.facebook.com\/kaabmediadesign\" rel=\"noreferrer noopener\" target=\"_blank\">facebook.com\/kaabmediadesign<\/a>&nbsp;Podemos ayudarte\u2026<\/p>\n\n\n\n<div class=\"wp-block-web-stories-embed alignnone\"><a href=\"https:\/\/kioongo.com\/marketing\/web-stories\/contrato-de-marketing\/\">contrato de marketing<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tu contrato de Marketing influye en la confianza de un nuevo cliente \u00abpotencial\u00bb, demostrarle que eres una empresa seria, transparente, que cumple con la normativa aplicable al sector del marketing. En el&nbsp;contrato de servicios de marketing digital&nbsp;la empresa de marketing digital o profesional de dicha \u00e1rea&nbsp;se obliga con respecto a su cliente&nbsp;a realizar una serie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9618,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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