{"id":9794,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=9794"},"modified":"2026-01-22T16:42:20","modified_gmt":"2026-01-22T22:42:20","slug":"desafios-en-este-2021-en-marketing-digital-y-publicidad-sin-cookies","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/desafios-en-este-2021-en-marketing-digital-y-publicidad-sin-cookies\/","title":{"rendered":"Desaf\u00edos en este 2021 en Marketing digital y publicidad sin cookies"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-google-anuncio-recientemente-que-dejaria-de-usar-cookies-en-chrome-los-vendedores-de-todo-el-mundo-se-tambalearon-con-este-anuncio\">Google anunci\u00f3 recientemente que dejar\u00eda de usar&nbsp;cookies&nbsp;en Chrome. Los vendedores de todo el mundo se tambalearon con este anuncio.<\/h2>\n\n\n\n<p>Estos instrumentos que rastrean el comportamiento individual de los usuarios en los sitios web a veces funcionan sin el consentimiento o pleno conocimiento del usuario. Las leyes de privacidad de datos y otras iniciativas est\u00e1n tratando de abordar este problema. Como resultado, muchas empresas como Google ahora planean dejar de usar cookies y avanzar hacia est\u00e1ndares m\u00e1s centrados en la privacidad. Esto implica nuevos desaf\u00edos. En la actualidad, la mayor\u00eda de las empresas que recopilan datos sobre recorridos digitales. Entre ellos, las visitas a p\u00e1ginas web, las impresiones publicitarias o la duraci\u00f3n de las aplicaciones m\u00f3viles. Esto hacen de dos formas: a trav\u00e9s del etiquetado o de la medici\u00f3n basada en paneles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-como-el-marketing-puede-adaptarse-a-un-mundo-sin-cookies\">C\u00f3mo el marketing puede adaptarse a un mundo sin cookies<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>C\u00e9ntrate en el an\u00e1lisis de comportamiento:&nbsp;<\/strong>Confiar en las cookies no es tan poderoso como analizar el comportamiento de clientes.<\/li>\n\n\n\n<li><strong>Crea activos de datos de tu propiedad:&nbsp;<\/strong>Las noticias de Google son una llamada de atenci\u00f3n para crear activos de datos propios. <\/li>\n\n\n\n<li><strong>Centr\u00e1ndote en la construcci\u00f3n de relaciones directas:&nbsp;<\/strong>Dado que esta eliminaci\u00f3n se producir\u00e1 en los pr\u00f3ximos dos a\u00f1os. Los especialistas en marketing podr\u00e1n adaptarse.<\/li>\n\n\n\n<li><strong>Volviendo a orientar tu orientaci\u00f3n:&nbsp;<\/strong>La privacidad es raz\u00f3n principal para deshacerse de las cookies. El marketing y personalizaci\u00f3n de anuncios relevantes a\u00fan juegan un papel importante en redes sociales.<\/li>\n\n\n\n<li><strong>Aprovechando el marketing basado en cuentas:&nbsp;<\/strong>Identifica el tuyo a trav\u00e9s de investigaciones y construye campa\u00f1as que apunten a las cuentas que deseas. <\/li>\n\n\n\n<li><strong>Nuevas capacidades de identificaci\u00f3n:<\/strong> Veremos esfuerzos concertados de la industria para evolucionar m\u00e1s all\u00e1 de las cookies de manera segura. <\/li>\n\n\n\n<li><strong>Atrayendo, preguntando, autentificando:&nbsp;<\/strong>Las cookies funcionan, pero no son tan poderosas como atraer a audiencias con contenido atractivo. Y luego pedirles que paguen ese contenido con autenticaci\u00f3n propia.<\/li>\n\n\n\n<li><strong>Creando contenido relevante:&nbsp;<\/strong>Las cookies proporcionan ciertas comodidades para usuarios y desarrolladores. Pero al usuario final, solo le importa el contenido, no las cookies.<\/li>\n\n\n\n<li><strong>Regresando a lo b\u00e1sico:&nbsp;<\/strong>Con la eliminaci\u00f3n de capacidades de cookies de terceros en los pr\u00f3ximos dos a\u00f1os, las estrategias de marketing volver\u00e1n a principios b\u00e1sicos.<\/li>\n\n\n\n<li><strong>Centra tus esfuerzos en redes sociales:&nbsp;<\/strong>El mercado parece cambiar hacia una experiencia personalizada a trav\u00e9s de canales sociales para cada usuario en funci\u00f3n de sus amigos, intereses y gustos.<\/li>\n\n\n\n<li><strong>Amplia tu audiencia:&nbsp;<\/strong>Sin cookies, puede ser m\u00e1s dif\u00edcil dirigirse a los visitantes con anuncios personalizados espec\u00edficos para sus necesidades individuales.<\/li>\n\n\n\n<li><strong>Diversifica tu estrategia publicitaria:&nbsp;<\/strong>Las marcas buscar\u00e1n otras redes publicitarias, motores de b\u00fasqueda que puedan aprovechar para aflojar los grilletes de Google. Al mismo tiempo generar conversiones rentables.<\/li>\n\n\n\n<li><strong>Abrazando m\u00e1s historias y menos anuncios:&nbsp;<\/strong>Las nuevas generaciones ya no hacen clic en los banners y los anuncios basados en cookies ser\u00e1n menos relevantes. <\/li>\n<\/ul>\n\n\n\n<p>Conoce m\u00e1s sobre&nbsp;<a href=\"https:\/\/kioongo.com\/marketing\/\">marketing digital<\/a>&nbsp;y como implementarlo en tu empresa.<\/p>\n\n\n\n<p>Visita nuestras redes sociales,&nbsp;<a href=\"https:\/\/www.facebook.com\/kaabmediadesign\/\">Facebook<\/a>&nbsp;e&nbsp;<a href=\"https:\/\/www.instagram.com\/kaabmediadesign\/\">Instagram<\/a>. \u00a1Podemos ayudarte!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google anunci\u00f3 recientemente que dejar\u00eda de usar&nbsp;cookies&nbsp;en Chrome. Los vendedores de todo el mundo se tambalearon con este anuncio. Estos instrumentos que rastrean el comportamiento individual de los usuarios en los sitios web a veces funcionan sin el consentimiento o pleno conocimiento del usuario. Las leyes de privacidad de datos y otras iniciativas est\u00e1n tratando [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31000,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":{"telephone":"+527225054651"},"footnotes":""},"categories":[634,167,173,166,746,689],"tags":[325,565,420,555,365,564,207,165,549],"class_list":["post-9794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca","category-estrategia-y-posicionamiento-digital","category-noticias-de-marketing-y-publicidad-herramientas-y-plataformas","category-noticias-de-marketing-y-tendencias","category-storytelling-y-contenido","category-el-mundo-del-marketing-digital","tag-agencia-de-marketing-digital","tag-agencia-de-publicidad","tag-campanas-2","tag-campanas-de-marketing","tag-campanas-publicitarias","tag-estrategias-de-publicidad","tag-marketing-digital","tag-publicidad","tag-publicidad-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Desaf\u00edos en este 2021 en Marketing digital y publicidad sin cookies -<\/title>\n<meta name=\"description\" content=\"Google anunci\u00f3 recientemente que dejar\u00eda de usar cookies en Chrome. Los vendedores de todo el mundo se tambalearon con este anuncio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/desafios-en-este-2021-en-marketing-digital-y-publicidad-sin-cookies\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Desaf\u00edos en este 2021 en Marketing digital y publicidad sin cookies\" \/>\n<meta property=\"og:description\" content=\"Google anunci\u00f3 recientemente que dejar\u00eda de usar cookies en Chrome. 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